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10 lessons I have learned working 5 years in marketing as a tech startup founder. 
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Start building an audience before you even think of building a product.
You don& #39;t need to quit your job for this. You can build audience on the side.
- Publish blogs.
- Start a newsletter.
- Write on social media.
(1/10)
You don& #39;t need to quit your job for this. You can build audience on the side.
- Publish blogs.
- Start a newsletter.
- Write on social media.
(1/10)
Successful launch requires months of preparation.
Launch days are also very stressful. Prepare a thorough plan & timeline beforehand so that you don& #39;t have to think about what to do & when on actual day of launch.
(2/10)
Launch days are also very stressful. Prepare a thorough plan & timeline beforehand so that you don& #39;t have to think about what to do & when on actual day of launch.
(2/10)
Launch on multiple channels, don& #39;t depend on only one.
Example:
- Product Hunt, LinkedIn → Product + Story
- Reddit, HackerNews → Product + "How I built it"
- DEV, IndieHackers → "How I built it" + Support on PH
- Twitter → Behind-the-scenes of launch + Product
(3/10)
Example:
- Product Hunt, LinkedIn → Product + Story
- Reddit, HackerNews → Product + "How I built it"
- DEV, IndieHackers → "How I built it" + Support on PH
- Twitter → Behind-the-scenes of launch + Product
(3/10)
Launch day is great to give you initial boost. But your launch strategy needs to be more than that.
You should have ideally mapped your product& #39;s entire trajectory after launch day:
- features & markets you& #39;ll focus on
- channels to acquire customers
- future launches
(4/10)
You should have ideally mapped your product& #39;s entire trajectory after launch day:
- features & markets you& #39;ll focus on
- channels to acquire customers
- future launches
(4/10)
SEO gives you consistent & reliable traffic.
Focus on SEO from day 1. Don& #39;t wait for your product to be built before you start working on SEO.
(5/10)
Focus on SEO from day 1. Don& #39;t wait for your product to be built before you start working on SEO.
(5/10)
SEO takes time to show results, typically 3-6 months at least.
But your traffic grows exponentially once you get initial traction.
(6/10)
But your traffic grows exponentially once you get initial traction.
(6/10)
SEO is a long-term strategy.
Make sure you set up the right processes to research, write & distribute content.
(7/10)
Make sure you set up the right processes to research, write & distribute content.
(7/10)
Distribution is everything.
No matter how great your product is, with poor distribution it is worth nothing.
(8/10)
No matter how great your product is, with poor distribution it is worth nothing.
(8/10)
Try multiple distribution channels and build a distribution engine.
Without solid processes & consistent efforts, your efforts on distribution will yield no results.
(9/10)
Without solid processes & consistent efforts, your efforts on distribution will yield no results.
(9/10)
Social media & community websites are key to building a loyal audience & real connections.
Focus on sharing personal experiences & stories vs. company or product updates.
People connect with people, not with lifeless entities or brands.
(10/10)
Focus on sharing personal experiences & stories vs. company or product updates.
People connect with people, not with lifeless entities or brands.
(10/10)
That& #39;s it for the thread!
I regularly share such threads around startups, so consider retweeting the first tweet & following me :) https://twitter.com/hrishiptweets/status/1400315750905090049">https://twitter.com/hrishiptw...
I regularly share such threads around startups, so consider retweeting the first tweet & following me :) https://twitter.com/hrishiptweets/status/1400315750905090049">https://twitter.com/hrishiptw...
