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The story that convinced me that Steve Jobs is a brilliant designer
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In early 2000, Apple was bullish on burning CDs.
Mike Evangelist was in charge with coming up with a DVD-burning program for high-end Macs.
Mike spent three weeks preparing with his team to present their solution to Steve.
Mike Evangelist was in charge with coming up with a DVD-burning program for high-end Macs.
Mike spent three weeks preparing with his team to present their solution to Steve.
They created high-fidelity mockups of the various windows and menu options.
Their design had a ton of features and functions that they all thought were essential.
They had 20+ pages of documentation and slides they drafted.
Their design had a ton of features and functions that they all thought were essential.
They had 20+ pages of documentation and slides they drafted.
When the meeting started, Steve walked in... picked up a marker and went to the whiteboard.
He drew a rectangle.
He drew a rectangle.
"Here& #39;s the new application." Steve said.
"It& #39;s got one window. You drag your video into the window. Then you click the button that says BURN. That& #39;s it. That& #39;s what we& #39;re going to make."
"It& #39;s got one window. You drag your video into the window. Then you click the button that says BURN. That& #39;s it. That& #39;s what we& #39;re going to make."
Steve turned a 7 step process into 2 steps.
After the initial shock, Mike and his team realized that Steve was right.
The various menus weren& #39;t necessary.
Neither were menu options.
Simple. Is. Brilliant.
After the initial shock, Mike and his team realized that Steve was right.
The various menus weren& #39;t necessary.
Neither were menu options.
Simple. Is. Brilliant.
Here& #39;s the design principle takeaway:
We often think more is better.
In reality, create something that is simple and works.
Simplicity is the best functionality.
We often think more is better.
In reality, create something that is simple and works.
Simplicity is the best functionality.
I also try to draw rectangles.
Go to my rectangle @Adam_Ha_Yes and click follow (not burn) for more threads like this :)
Go to my rectangle @Adam_Ha_Yes and click follow (not burn) for more threads like this :)
