Packaging is a marketing channel

It is also the only form of communication that has a 100% open rate

Here& #39;s how brands can leverage packaging as a marketing channel https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">

1) Tell a story

Use the real estate on packaging to tell the brand/ founder story

@VahdamTeas does a fantastic job at this

2) Use QR codes

Use QR codes on packaging to redirect the consumer to

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✔️" title="Fettes Häkchen" aria-label="Emoji: Fettes Häkchen">Intro Videos

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✔️" title="Fettes Häkchen" aria-label="Emoji: Fettes Häkchen">Onboarding Video

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✔️" title="Fettes Häkchen" aria-label="Emoji: Fettes Häkchen">Thank you for Purchase video

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✔️" title="Fettes Häkchen" aria-label="Emoji: Fettes Häkchen">Gift cards

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✔️" title="Fettes Häkchen" aria-label="Emoji: Fettes Häkchen">Download free resources

3) Package Inserts

Always send package inserts to

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✔️" title="Fettes Häkchen" aria-label="Emoji: Fettes Häkchen">Share content

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✔️" title="Fettes Häkchen" aria-label="Emoji: Fettes Häkchen">Share insider info: new product launches etc

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✔️" title="Fettes Häkchen" aria-label="Emoji: Fettes Häkchen">Give them a discount on their next purchase

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✔️" title="Fettes Häkchen" aria-label="Emoji: Fettes Häkchen">Share a small free gift

@wholetruthfood nails this

4) If you like reading actionable D2C strategies and sometimes my rambling

Follow me at @tamsood_

5) To Summarise:

Use packaging to

1) Tell a Story

2) Use QR codes to your advantage

3) Leverage Package inserts

6) Bookmark the 1st tweet for future reference