https://abs.twimg.com/emoji/v2/... draggable="false" alt="😴" title="Schlafendes Gesicht" aria-label="Emoji: Schlafendes Gesicht"> Don& #39;t sleep on this SaaS marketing tactic:

Here& #39;s a strategy that helped one YouTube channel get...

+ 20 MILLION subscribers and
+ 8.4 BILLLLION views

Want that kind of attention on your SaaS?

Keep reading https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧵" title="Thread" aria-label="Emoji: Thread">https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">

The strategy is the YouTube "X reacts to Y" format

(Ex: Elders react to TikTok).

React to things in pop culture that relate to your SaaS.

Here& #39;s 3 examples, plus how I would tactically execute this https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚖️" title="Waage" aria-label="Emoji: Waage"> Example 1:

If I was legal software, like @goclio or @LEAP4Lawyers, I’d create content reacting to scenes from Better Call Saul.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚽️" title="Fußball" aria-label="Emoji: Fußball"> Example 2:

If I was sports league management software like @Sports_SignUp or @Jersey_Watch , I’d create content reacting to scenes from Ted Lasso.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💾" title="Diskette" aria-label="Emoji: Diskette"> Example 3:

Tech team standup software like @statushero? I’d react to (now) infamous scenes from Silicon Valley.

So how do we do this, in practice?

+ Tiktok videos of you talking over scenes.
+ Blogs with your reactions to gifs of those scenes
+ YouTube videos with split screen

This tactic has nearly endless possibilities.

But here& #39;s the most important part... https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">

Software marketing, especially in B2B is... boring.

But, this is fun.

And that& #39;s a start, but here& #39;s an even more important part:

It will be fun for your team to make. They& #39;ll ENJOY making this.

Don& #39;t underestimate helping your marketing team have more fun at work.

Are you a SaaS marketer looking to grow your career and maybe find a job that lets you do FUN marketing?

Join our community of 300+ in house marketers, here: http://tinyurl.com/allinhouse ">https://tinyurl.com/allinhous...