One for @bigdaddybunce and @stevelillis (but I have been saying it for ages)

Boxing is big with Gen Z

4th most popular sport
32% = avid fans

Reasons: individual sport, shallower consumption time + big pre-fight hype train

@TwoCirclesSport research https://twocircles.com/gb-en/articles/boxing-genz-star-stories/">https://twocircles.com/gb-en/art...

I also think a well-matched fight can be more entertaining and have as much validity as a high-quality fight

This factor has allowed women& #39;s boxing to grow faster than perhaps any other sport. Topping bills just a few years after being shunned in certain quarters.

Courtney V Bridges had more entertainment than the last 5 Floyd Mayweather fights combined.

Also, there& #39;s Jake Paul. His style of braggadocio-hype is perfect for boxing (I know, I know). And Ali& #39;s publicity style/verbals/stunts would have been perfect for YouTube.

I& #39;ll end this thread with two blogs I wrote a few years ago

Why Muhammad Ali was a social media genius before it even existed
https://bit.ly/MrRCAli 

And">https://bit.ly/MrRCAli&q... a big of research I did on UFC v WWE v Boxers on social media http://bit.ly/MrRCCounterpunch">https://bit.ly/MrRCCount...