Did you ever feel a seismic shift in your investing journey?

A true "Aha!" moment when you felt like you were seeing the matrix for the first time?

It happened to me in September 2017, when I listened to @DavidGFool being interviewed by @patrick_oshag.

Thread https://abs.twimg.com/emoji/v2/... draggable="false" alt="⬇️" title="Pfeil nach unten" aria-label="Emoji: Pfeil nach unten">
David& #39;s approach is focused on being:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pfeil nach rechts" aria-label="Emoji: Pfeil nach rechts">Business-focused
https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pfeil nach rechts" aria-label="Emoji: Pfeil nach rechts">Extremely long-term minded

His aim is to:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏱️" title="Stoppuhr" aria-label="Emoji: Stoppuhr">Get in ahead of the rest of the world.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💎" title="Edelstein" aria-label="Emoji: Edelstein">Keep holding well past the rest of the world.

You need to be able to go through heart-wrenching drawdowns through thick and thin.
David is focused on "rule breakers," companies that break the rules of how business is being done.

$TSLA, $NFLX, $AMZN, $SBUX are great examples.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤖" title="Robotergesicht" aria-label="Emoji: Robotergesicht">Disruptors of our time.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏅" title="Sportmedaille" aria-label="Emoji: Sportmedaille">Innovative leadership.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🌎" title="Amerika auf dem Globus" aria-label="Emoji: Amerika auf dem Globus">Large addressable market.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤳" title="Selfie" aria-label="Emoji: Selfie">Exceptional product or service.
David presents the following 6 traits of rule breakers:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="1⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1">Top dog and 1st mover in an important emerging industry.

They demonstrate:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pfeil nach rechts" aria-label="Emoji: Pfeil nach rechts">Optionality
https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pfeil nach rechts" aria-label="Emoji: Pfeil nach rechts">Infinite possible future

They tend to embrace their own path.

"If you& #39;re not the lead husky, the view never changes."
https://abs.twimg.com/emoji/v2/... draggable="false" alt="2⃣" title="Tastenkappe Ziffer 2" aria-label="Emoji: Tastenkappe Ziffer 2">Sustainable advantage.

Rule breakers have competitive advantages (moats) gained through:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📈" title="Tabelle mit Aufwärtstrend" aria-label="Emoji: Tabelle mit Aufwärtstrend">Business momentum.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🛡️" title="Schild" aria-label="Emoji: Schild">Patent protection.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎯" title="Volltreffer" aria-label="Emoji: Volltreffer">Visionary leadership.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥱" title="Gähnendes Gesicht" aria-label="Emoji: Gähnendes Gesicht">Inept competitors.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="3⃣" title="Tastenkappe Ziffer 3" aria-label="Emoji: Tastenkappe Ziffer 3">Strong past price appreciation.

"Buy low, sell high" is misguiding.

Most investors focus on the new 52-wk low list rather than the new 52-wk high.

They are too focused on mean reversion and sell too early.

"Winners keep on winning"
in investing, business and life.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="4⃣" title="Tastenkappe Ziffer 4" aria-label="Emoji: Tastenkappe Ziffer 4">Good management and smart backing.

"Character always wins" ~ Henry Cloud.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pfeil nach rechts" aria-label="Emoji: Pfeil nach rechts">Culture at the top is essential.

"I have a lover& #39;s quarrel with the world" ~ Robert Frost.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pfeil nach rechts" aria-label="Emoji: Pfeil nach rechts">Entrepreneurs who try to fix a challenge they face.

Smart backing
https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pfeil nach rechts" aria-label="Emoji: Pfeil nach rechts">Smart people invested early on (VCs).
https://abs.twimg.com/emoji/v2/... draggable="false" alt="5⃣" title="Tastenkappe Ziffer 5" aria-label="Emoji: Tastenkappe Ziffer 5">Strong consumer appeal.

A rule breaker should have a powerful brand.

It can be expressed by:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💵" title="Banknote mit Dollar-Zeichen" aria-label="Emoji: Banknote mit Dollar-Zeichen">Pricing power.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤝" title="Handschlag" aria-label="Emoji: Handschlag">Customer loyalty.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="6⃣" title="Tastenkappe Ziffer 6" aria-label="Emoji: Tastenkappe Ziffer 6">Overvalued, according to the Media.

Disruptors of our time will be celebrated by Wall Street and often carry a valuation that is considered outrageous by conventional wisdom.

The "snap test:" If a company disappeared overnight, would anyone care?
What is over/undervalued?

Most valuation techniques are numerical, based on relationships to financial statements.

Many of the important things that determine what wins are not captured on the financials statements:

Leadership.
Culture.
Competitive advantage.
Innovation.
The great edges left to individual investors are:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏲️" title="Tischuhr" aria-label="Emoji: Tischuhr">Being long term.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧠" title="Gehirn" aria-label="Emoji: Gehirn">Using the right side of our brain.

The key is to think beyond the spreadsheet and look for qualitative factors.
Psychologists tell us the pain of loss is 3 times the joy of gain.

In investing, the beauty is that the joy of gain is infinite compared to the pain of loss:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🩸" title="Tropfen Blut" aria-label="Emoji: Tropfen Blut">The loss, at its worst, is -100%.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="♾" title="Infinity" aria-label="Emoji: Infinity">The gain potential is limitless for a multi-bagger.
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