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Writing emails look easy
But, it takes you hours to put it together
And when you finally hit the SEND button…
10 opens 0 clicks - after 24 hours
Something’s wrong
Let me show you:
HOW TO WRITE EMAILS THAT GET OPENED, READ, AND CLICKED EVEN IF YOU SUCK AS A WRITER!
(THREAD)
But, it takes you hours to put it together
And when you finally hit the SEND button…
10 opens 0 clicks - after 24 hours
Something’s wrong
Let me show you:
HOW TO WRITE EMAILS THAT GET OPENED, READ, AND CLICKED EVEN IF YOU SUCK AS A WRITER!
(THREAD)
1. Your headline must grab attention!
If you have hundreds of email in your inbox daily,
You probably just mark all as read without opening them.
But, there’s always that one that catches your eyes.
You unmark or open it immediately.
I call it the ‘headline magic’.
If you have hundreds of email in your inbox daily,
You probably just mark all as read without opening them.
But, there’s always that one that catches your eyes.
You unmark or open it immediately.
I call it the ‘headline magic’.
To create a headline like this…
-Use something simple
For instance, @toyinomotoso sent an email this morning, and the headline was
“Knock, Knock
https://abs.twimg.com/emoji/v2/... draggable="false" alt="😎" title="Lächelndes Gesicht mit Sonnenbrille" aria-label="Emoji: Lächelndes Gesicht mit Sonnenbrille">”
I opened it
@wizofecom sent an email with the headline:
“I’m Shutting This Down…”
I opened.
It shouldn& #39;t be complicated.
-Use something simple
For instance, @toyinomotoso sent an email this morning, and the headline was
“Knock, Knock
I opened it
@wizofecom sent an email with the headline:
“I’m Shutting This Down…”
I opened.
It shouldn& #39;t be complicated.
-Make an offer/promise in the headline
People always want something.
Especially if it solves one of their burning problems or satisfies a strong desire.
If you know what your audience needs,
Use it in your headline.
People always want something.
Especially if it solves one of their burning problems or satisfies a strong desire.
If you know what your audience needs,
Use it in your headline.
-Use power words to evoke emotions
There are hundreds of power words that can bring out the emotion you want from your prospect and make them click.
Frustration: Tired, Pointless, Exhausting, Had Enough?
Anger: Hate, Cruel, Wicked, Arrogant
Hope: Vibrant, Boost, Strengthen…
There are hundreds of power words that can bring out the emotion you want from your prospect and make them click.
Frustration: Tired, Pointless, Exhausting, Had Enough?
Anger: Hate, Cruel, Wicked, Arrogant
Hope: Vibrant, Boost, Strengthen…
- Make them curious
After writing your headline, give it to someone else to read it.
Are they interested in learning more?
Do they want to know what it’s about?
Would you be excited to see what’s inside if you were the reader?
After writing your headline, give it to someone else to read it.
Are they interested in learning more?
Do they want to know what it’s about?
Would you be excited to see what’s inside if you were the reader?
2. Personalize your email body and keep it interesting.
Everyone is so busy that no one wants to read an email
(Especially when it’s boring).
Here’s how to keep your subscribers engaged:
Everyone is so busy that no one wants to read an email
(Especially when it’s boring).
Here’s how to keep your subscribers engaged:
- Talk to them like a friend seated beside you.
Stop referring to all your subscribers collectively in your email.
Use the word “you.”
Ask questions.
Tell them things about you.
Make it personal.
Stop referring to all your subscribers collectively in your email.
Use the word “you.”
Ask questions.
Tell them things about you.
Make it personal.
- Simple words, Simple sentences
People would rather read emails from their friends
Than newsletters from companies.
Why?
Those hefty newsletters are too formal.
Keep your emails simple. Have a friendly chat.
People would rather read emails from their friends
Than newsletters from companies.
Why?
Those hefty newsletters are too formal.
Keep your emails simple. Have a friendly chat.
- Don’t blabber nonsense
If you have no reason to send your subscribers an email,
Do Not Send It.
Don’t waste their time by sending them an email that doesn’t concern them.
They successfully opened your email. Don’t make them unsubscribe.
If you have no reason to send your subscribers an email,
Do Not Send It.
Don’t waste their time by sending them an email that doesn’t concern them.
They successfully opened your email. Don’t make them unsubscribe.
- Don’t make them the enemy
True, your prospects may be the cause of their problems.
But, you have to empathize with them.
Show that you understand their struggles.
Because you’ve been there.
Then, offer the way out.
True, your prospects may be the cause of their problems.
But, you have to empathize with them.
Show that you understand their struggles.
Because you’ve been there.
Then, offer the way out.
- Every email should be beneficial
Your reader made it to the end of the email.
Don’t let them close it and say
“Well, that was a waste of time”
Share useful tips that will make them glad they read your emails.
This would even make them more likely to take up your offer.
Your reader made it to the end of the email.
Don’t let them close it and say
“Well, that was a waste of time”
Share useful tips that will make them glad they read your emails.
This would even make them more likely to take up your offer.
3. Make your offer delicious
You send emails because you want your readers to do something.
If they never click,
Maybe you’ve been wasting your time.
But, you can make sure this doesn’t happen.
How?
You send emails because you want your readers to do something.
If they never click,
Maybe you’ve been wasting your time.
But, you can make sure this doesn’t happen.
How?
- Nurture your customers
You don’t have to make offers in your first emails.
Let them know you.
Tell stories, share tips that help them.
Become friends.
Build trust first.
You don’t have to make offers in your first emails.
Let them know you.
Tell stories, share tips that help them.
Become friends.
Build trust first.
- Highlight the benefits of the products.
You now know the major problem your subscribers face.
You’ve been engaging with them for a while.
They know you understand their fears.
Show them how the product solves their problems.
Has it helped you? How can it help them?
You now know the major problem your subscribers face.
You’ve been engaging with them for a while.
They know you understand their fears.
Show them how the product solves their problems.
Has it helped you? How can it help them?
- Include scarcity
Put a clear deadline.
Make them an offer that doesn’t last forever.
If there are only a few spots available at a certain price
They would love to grab it before others do.
Put a clear deadline.
Make them an offer that doesn’t last forever.
If there are only a few spots available at a certain price
They would love to grab it before others do.
- Put more than one link
Put the link to your offer in two or more places in your email.
This increases the chances of them clicking it
Put the link to your offer in two or more places in your email.
This increases the chances of them clicking it
- A crystal-clear CTA
Don’t give them options.
People don’t want to think.
Your call-to-action must be very clear and specific.
They must know what to do next.
(And you can remind them why they should click the button).
Don’t give them options.
People don’t want to think.
Your call-to-action must be very clear and specific.
They must know what to do next.
(And you can remind them why they should click the button).
- Use a P.S.
Add a post-script to remind your subscribers of the deadline
Or of the major benefit of the offer.
Or what they stand to lose if they don’t take action right away.
Add your link again.
Exhale!
Add a post-script to remind your subscribers of the deadline
Or of the major benefit of the offer.
Or what they stand to lose if they don’t take action right away.
Add your link again.
Exhale!
You’ve reached the end of this long-ass thread!
If you found it valuable
Share it with friends on your timeline
By RTing the first tweet!
Thank you for reading.
If you found it valuable
Share it with friends on your timeline
By RTing the first tweet!
Thank you for reading.
