Read on Twitter
What happened when health professionals tried to combat anti-vaccine sentiment on social media?
We studied tweets related to the #DoctorsSpeakUp event to see who used the hashtag, what % were pro- vs anti-vaccine, & tweet content.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="📰" title="Zeitung" aria-label="Emoji: Zeitung"> Thread 1/7 https://www.sciencedirect.com/science/article/pii/S0264410X21003650">https://www.sciencedirect.com/science/a...
We studied tweets related to the #DoctorsSpeakUp event to see who used the hashtag, what % were pro- vs anti-vaccine, & tweet content.
Thread 1/7 https://www.sciencedirect.com/science/a..." title="What happened when health professionals tried to combat anti-vaccine sentiment on social media? We studied tweets related to the #DoctorsSpeakUp event to see who used the hashtag, what % were pro- vs anti-vaccine, & tweet content. https://abs.twimg.com/emoji/v2/... draggable="false" alt="📰" title="Zeitung" aria-label="Emoji: Zeitung"> Thread 1/7 https://www.sciencedirect.com/science/a..." class="img-responsive" style="max-width:100%;"/>
To combat anti-vaccine #misinformation on #social media, @ShotsHeard was created. @ZDoggMD posted on #YouTube introducing the #DoctorsSpeakUp hashtag and asking healthcare professionals & pro-vaccine advocates to post on Mar. 5, 2020.
But the hashtag was co-opted. 2/7
But the hashtag was co-opted. 2/7
So, who used the #DoctorsSpeakUp hashtag?
In a sub-sample of 847 tweets:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👨👧" title="Familie (Mann, Mädchen)" aria-label="Emoji: Familie (Mann, Mädchen)"> 29% parents
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👩" title="Frau" aria-label="Emoji: Frau">https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚕" title="Äskulapstab" aria-label="Emoji: Äskulapstab"> 8% health professional
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👩👦" title="Familie (Frau, Junge)" aria-label="Emoji: Familie (Frau, Junge)">https://abs.twimg.com/emoji/v2/... draggable="false" alt="👨" title="Mann" aria-label="Emoji: Mann">https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚕" title="Äskulapstab" aria-label="Emoji: Äskulapstab"> 5% both
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏦" title="Bank" aria-label="Emoji: Bank"> 4% organization
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤖" title="Robotergesicht" aria-label="Emoji: Robotergesicht"> 5% bots
https://abs.twimg.com/emoji/v2/... draggable="false" alt="❓" title="Rotes Fragezeichen-Symbol" aria-label="Emoji: Rotes Fragezeichen-Symbol"> 54% unknown
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In a sub-sample of 847 tweets:
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Surprisingly, despite being created to promote vaccines, of tweets using #DoctorsSpeakUp:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👍" title="Daumen hoch" aria-label="Emoji: Daumen hoch"> 20% were pro-vaccine
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👎" title="Daumen runter" aria-label="Emoji: Daumen runter"> 79% were anti-vaccine
https://abs.twimg.com/emoji/v2/... draggable="false" alt="😐" title="Neutrales Gesicht" aria-label="Emoji: Neutrales Gesicht"> 1% were neutral
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Content analysis revealed that ~20% of anti-vaccine tweets were copied from an infographic shared on Twitter by anti-vaccine activists prior to the #DoctorsSpeakUp event.
~25% of accounts identified as health professionals and ~50% of organizations were anti-vaccine.
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~25% of accounts identified as health professionals and ~50% of organizations were anti-vaccine.
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Guidelines for future pro-vaccine social media events
https://abs.twimg.com/emoji/v2/... draggable="false" alt="1️⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1"> use best practices for risk communication
https://abs.twimg.com/emoji/v2/... draggable="false" alt="2️⃣" title="Tastenkappe Ziffer 2" aria-label="Emoji: Tastenkappe Ziffer 2"> leverage partnerships to increase reach
https://abs.twimg.com/emoji/v2/... draggable="false" alt="3️⃣" title="Tastenkappe Ziffer 3" aria-label="Emoji: Tastenkappe Ziffer 3"> maximize inclusivity of pro-vaccine advocates
https://abs.twimg.com/emoji/v2/... draggable="false" alt="4️⃣" title="Tastenkappe Ziffer 4" aria-label="Emoji: Tastenkappe Ziffer 4"> generate list of suggested tweets before event
https://abs.twimg.com/emoji/v2/... draggable="false" alt="5️⃣" title="Tastenkappe Ziffer 5" aria-label="Emoji: Tastenkappe Ziffer 5"> train participants in responses
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use best practices for risk communicationhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="2️⃣" title="Tastenkappe Ziffer 2" aria-label="Emoji: Tastenkappe Ziffer 2"> leverage partnerships to increase reachhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="3️⃣" title="Tastenkappe Ziffer 3" aria-label="Emoji: Tastenkappe Ziffer 3"> maximize inclusivity of pro-vaccine advocateshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="4️⃣" title="Tastenkappe Ziffer 4" aria-label="Emoji: Tastenkappe Ziffer 4"> generate list of suggested tweets before eventhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="5️⃣" title="Tastenkappe Ziffer 5" aria-label="Emoji: Tastenkappe Ziffer 5"> train participants in responses6/7" title="Guidelines for future pro-vaccine social media eventshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="1️⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1"> use best practices for risk communicationhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="2️⃣" title="Tastenkappe Ziffer 2" aria-label="Emoji: Tastenkappe Ziffer 2"> leverage partnerships to increase reachhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="3️⃣" title="Tastenkappe Ziffer 3" aria-label="Emoji: Tastenkappe Ziffer 3"> maximize inclusivity of pro-vaccine advocateshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="4️⃣" title="Tastenkappe Ziffer 4" aria-label="Emoji: Tastenkappe Ziffer 4"> generate list of suggested tweets before eventhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="5️⃣" title="Tastenkappe Ziffer 5" aria-label="Emoji: Tastenkappe Ziffer 5"> train participants in responses6/7" class="img-responsive" style="max-width:100%;"/>
This collab. began with analyzing anti-vaccines responses to a @kidspluspgh video promoting vaccines.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="📰" title="Zeitung" aria-label="Emoji: Zeitung">: https://www.sciencedirect.com/science/article/pii/S0264410X19303032?via%3Dihub
So">https://www.sciencedirect.com/science/a... proud to continue this work with my amazing coauthors, @ColditzJB, @ashensa, Riley Wolynn, @sanyabt11, @emfelter, @DrToddWo, @jaimesidani
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So">https://www.sciencedirect.com/science/a... proud to continue this work with my amazing coauthors, @ColditzJB, @ashensa, Riley Wolynn, @sanyabt11, @emfelter, @DrToddWo, @jaimesidani
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: https://www.sciencedirect.com/science/a... proud to continue this work with my amazing coauthors, @ColditzJB, @ashensa, Riley Wolynn, @sanyabt11, @emfelter, @DrToddWo, @jaimesidani 7/7" title="This collab. began with analyzing anti-vaccines responses to a @kidspluspgh video promoting vaccines. https://abs.twimg.com/emoji/v2/... draggable="false" alt="📰" title="Zeitung" aria-label="Emoji: Zeitung">: https://www.sciencedirect.com/science/a... proud to continue this work with my amazing coauthors, @ColditzJB, @ashensa, Riley Wolynn, @sanyabt11, @emfelter, @DrToddWo, @jaimesidani 7/7" class="img-responsive" style="max-width:100%;"/>
Bonus 8/7: Here& #39;s the press release where my co-authors and I talk more about this work! https://www.upmc.com/media/news/041321-hoffman-shots-heard">https://www.upmc.com/media/new...
Hear more about this work on today& #39;s episode of @WESAconfluence! Thank you to @wesakevin for a great interview with me and @DrToddWo! #stream/0">https://www.wesa.fm/programs/confluence #stream/0">https://www.wesa.fm/programs/...
