Our @ABCTV vertical video / screen life series, Content is up for an Emmy @iemmys tonight. Here’s a few photos of production and the brilliant team who made the show
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https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚗" title="Auto" aria-label="Emoji: Auto"> #flipgirl
Here’s the “camera” we used to shoot Content. If we were filming one side of a video call we’d strap two cameras together and have playback on one and record on the other
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https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎥" title="Filmkamera" aria-label="Emoji: Filmkamera"> Next time it’d be good to figure out how to film both conversations at once.
Our story rooms for Content took place in Brisbane, Melbourne and Toronto. For a few months we did international story rooms via video conferencing (thank you @whereby)
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Content started development at the end of 2018
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https://abs.twimg.com/emoji/v2/... draggable="false" alt="✏️" title="Bleistift" aria-label="Emoji: Bleistift"> Here’s Producer Meg’s early note book. Two of these ideas made it to the show.
And here’s great friend and producer Daniel who made sure we didn’t go broke
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We made Content at Ludo with a brilliant group of filmmakers from Canada called @shykids. I fell in love with the guys when I saw their short film, Noah. It’s brilliant. I connected with its director Walter Woodman over Facebook and we started talking about Content
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Meg was the producer who pulled this brilliant team through development, pre-production and production
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https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧠" title="Gehirn" aria-label="Emoji: Gehirn"> Contemt created a completely new production model and workflow. It really was laying down the tracks as the train rolled along
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Content had an incredible Commissioning Editor at @ABCTV Australia. Charlie and I pitched the idea of Content to Que over lunch at ABC’s food court in Sydney. @theqza and the team at @ScreenAustralia are the reasons the show made it into production
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💵" title="Banknote mit Dollar-Zeichen" aria-label="Emoji: Banknote mit Dollar-Zeichen"> Thank you
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We had a great First AD too
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👩✈️" title="Woman pilot" aria-label="Emoji: Woman pilot"> Grace pulled the team together over a shoot that had a completely new production model and workflow.
Content had an incredibly talented, creative and collaborative cast too. They weren’t afraid to take risks. The cast was led by @charlottenicdao (check her out in @AppleTV’s @mythic_quest) and Gemma Bird Matheson. They made the show
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Here’s #flipgirl @charlottenicdao and I in hospital after her accident
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https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤳" title="Selfie" aria-label="Emoji: Selfie"> Get well soon
And here’s #flipgirl’s car at the Australian Stunt Academy
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Content’s edit reviews were done turning a TV on its side
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And here’s the gang reviewing the edit so far with Content’s brilliant writer, Anna Barnes
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Here’s Contents animation director and editor, Pat making the show vertically
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https://abs.twimg.com/emoji/v2/... draggable="false" alt="✂️" title="Schere" aria-label="Emoji: Schere"> Pat is the reason the show felt so cool / real. It took a lot of work to find the balance between the phone feeling like someone was actually using it and the show being entertaining.
And here’s Director Walter biting his pencil
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Also to note. Contents cast, Charlotte and Gemma mostly ended up directing and shootings nearly all their own scenes for Content too
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We tried to make the internet feel real in Content so we had special cameos from brilliant creators like @natalietran @rackareal @wengie @WASHINGTONx @SharonOrval @Itsangrydad10
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Here is Content’s brilliant edit and VFX team, Michael (editor of Bluey too) and Ben too
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https://abs.twimg.com/emoji/v2/... draggable="false" alt="❤️" title="Rotes Herz" aria-label="Emoji: Rotes Herz"> Ben spent days making the car flip feel real.
Here’s how @benjaminzaugg made the car flip real
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On the day of its release Content went a bit viral. A friend @HarrisonVevo and I spent the day editing clips from Content and throwing them into the internet. A clip of Lucy’s car flip went viral on twitter after people thought it was real. It had about 6 million views in 24hrs
It ended up in the New York Times too. Thank you @cmontefiore
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The @ABCTV organised for Content to be screened on the side of a building in federation square every night for a month too
If you’d like to check out Ludo’s @iemmys Emmy nominated Content the show is made to watch on your phone and is online thanks to @ABCTV Here’s Ep.1
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