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Do you want to use influencer marketing that& #39;s actually going to drive revenue?
Not just brand awareness that doesn& #39;t lead to sales?
Here& #39;s how to genuinely create hype on a budget
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Not just brand awareness that doesn& #39;t lead to sales?
Here& #39;s how to genuinely create hype on a budget
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Firstly get out of your head that macro influencers are the way to go.
It& #39;s extortionate.
Not authentic.
Little attribution. (Key)
It& #39;s extortionate.
Not authentic.
Little attribution. (Key)
1. Find 10 micro influencers in a city you want to target, plus 10 smaller accounts.
Let& #39;s take Manchester.
Let& #39;s take Manchester.
2. Engage with them a couple of weeks before a new product launch for example
Send them products you want content for
Give them personalised links to your site plus a commission structure (this is how you discern attribution)
Take into consideration for your costings
Send them products you want content for
Give them personalised links to your site plus a commission structure (this is how you discern attribution)
Take into consideration for your costings
3. You can make sure they are producing the right content before launch date.
Plus ensuring they take it seriously.
Plus ensuring they take it seriously.
4. On the build up to launch date, have them promote your brand and that something exciting is coming
Promote your partners and how excited you are to show everyone the amazing content they& #39;ve created
You get anticipation - they get clout
Promote your partners and how excited you are to show everyone the amazing content they& #39;ve created
You get anticipation - they get clout
5. On launch date, stagger posts over the space of a couple of hours
Mixing influencers with smaller accounts
In time with their posts
Mixing influencers with smaller accounts
In time with their posts
6. Create a hashtag for your brand and for this launch
Run a competition for 10 people who share their purchase on their IG story get a free (something)
Run a competition for 10 people who share their purchase on their IG story get a free (something)
7. By giving everyone individual links you can directly account for which accounts drove which revenue and reward then accordingly
Even to the point where you can show them how much money they& #39;ve made over a weekend
More likely to work harder for you
Even to the point where you can show them how much money they& #39;ve made over a weekend
More likely to work harder for you
8. You want to find the right balance between reach and authenticity
But by targeting one city, having a build up, using a variety of size accounts, creating a competition to drive UGC, you will will build a lot of hype
But by targeting one city, having a build up, using a variety of size accounts, creating a competition to drive UGC, you will will build a lot of hype
Time this well, with great product and the right partners this could explode your product launch.
Want some finer details - you know what to do. http://Concepttobrand.com"> http://Concepttobrand.com
Want some finer details - you know what to do. http://Concepttobrand.com"> http://Concepttobrand.com
