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Today I am grading my favorite assignment of the year @IUPhilanthropy, in which MA students share their favorite fundraising campaign, and explain why these are so strong (based on the literature we read in Principles and Practices of Fundraising). A THREAD:
(1/n)
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Imagine a world without hate -
Anti Defamation League
https://www.adl.org/imagine-a-world-without-hate
Wow,">https://www.adl.org/imagine-a... that hit me. If all those people had lived… connects with people at an intellectual and emotional level.
(2/n)
Anti Defamation League
https://www.adl.org/imagine-a-world-without-hate
Wow,">https://www.adl.org/imagine-a... that hit me. If all those people had lived… connects with people at an intellectual and emotional level.
(2/n)
Of course, a campaign from @RileyChildrens could not be missing. I love how this video includes a testimony from a maintenance officer explaining why he gives back: https://www.youtube.com/watch?v=f2eUvVZcFCI&feature=emb_logo">https://www.youtube.com/watch... "it& #39;s for the babies"
No Kid Hungry video from Florida: https://vimeo.com/365623309 .">https://vimeo.com/365623309... Excellent identification of social need. How can you not be moved by those kids going to school hungry, and their caring teachers. I just ignore that I think I saw corndogs as part of the breakfast. (4/n)
The American Cancer Society, "The official sponsor of birthdays". Connecting through positivity, shared values, creating awareness of needs, and warm glow: https://www.youtube.com/watch?v=I7xBIUtWZ9E&feature=emb_logo
(5/n)">https://www.youtube.com/watch...
(5/n)">https://www.youtube.com/watch...
Followed by the American Heart Association& #39;s female friendship video, touching upon a range of emotions (which we read about in Ross&Mahmoud& #39;s Change for Good): https://www.youtube.com/watch?v=sGXK9O5801Y">https://www.youtube.com/watch... (6/n)
and thank you to one of my students for sharing "We are the world": https://www.youtube.com/watch?v=M9BNoNFKCBI.">https://www.youtube.com/watch... I can highly recommend Humanitarism in the Modern World for a discussion of the aid relating to the Ethiopian famine: https://www.cambridge.org/core/books/humanitarianism-in-the-modern-world/C6088FA7DCED5F628718D56AEB984AFA">https://www.cambridge.org/core/book...
The Krispy Kreme Challenge! Never heard of it before being from the Netherlands, but excellent example of sports event based FR, creating community, awareness of needs and utilizing the reputation mechanism:
#intro">http://krispykremechallenge.com/ #intro
(8/n)">https://krispykremechallenge.com/...
#intro">http://krispykremechallenge.com/ #intro
(8/n)">https://krispykremechallenge.com/...
Like past years, this year also Save the Children& #39;s Most shocking second a day made it. Again I could not watch without tearing up. It is an amazing video for so many reasons, but also risking people experiencing empathic distress (explanation next tweet) https://www.youtube.com/watch?v=RBQ-IoHfimQ&feature=emb_logo">https://www.youtube.com/watch...
To end this thread: As my favorite campaign, I shared Warchild& #39;s Batman video: https://www.youtube.com/watch?v=tDiwhtcVrbw">https://www.youtube.com/watch...
In this video I explain to my students how this form of empathy may be harmful for rather than helping giving: https://go.iu.edu/3jFf ">https://go.iu.edu/3jFf"...
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In this video I explain to my students how this form of empathy may be harmful for rather than helping giving: https://go.iu.edu/3jFf ">https://go.iu.edu/3jFf"...
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