I think what I find so frustrating about the Fatima/Cyber ad thing is that it shows just how much we actually -want- to be outraged, and just how susceptible to misinformation that makes us. (1/5)
The logo for the campaign, Cyber First, is right there in the ad. It& #39;d take maybe 30 seconds of googling to check out their website, and see it& #39;s a cyber-security skills programme that& #39;s been running for while.

But there& #39;s no incentive for us to take those 30 seconds. (2/5)
We see the outraged tweets and don& #39;t view them as imparting info, but as an invitation to say "I love the arts! and I hate the government! I& #39;m outraged too."

We don& #39;t verify, I think because there& #39;s no verification needed for that sentiment. (3/5)
This was an example where the verifiability was right there in the content, there was no deliberate attempt at misinfo, and there were plausible alternative explanations. (4/5)
What about when the truth is harder to discern, when it& #39;s been deliberately crafted to mislead, when there are specific named individuals we care about or support who are being supposedly attacked?

We& #39;re so screwed. (5/5)
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