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When you& #39;re clutching a roadmap, you don& #39;t feel lost – even if you are.
Thread about a tiny intervention that joins up discovery and delivery for #productdesign and #ProductManagement people who want to get ... unlost.
1/9
Thread about a tiny intervention that joins up discovery and delivery for #productdesign and #ProductManagement people who want to get ... unlost.
1/9
In the beginning, you had an idea, a hunch: this will be IT.
This will be the thing that cracks it for us.
You& #39;ve been designing and building, building and desiging.
Now you feel a creeping uncertainty ... what if this isn& #39;t the thing?
2/9
This will be the thing that cracks it for us.
You& #39;ve been designing and building, building and desiging.
Now you feel a creeping uncertainty ... what if this isn& #39;t the thing?
2/9
Of course, you started — as most teams do — with a great idea for a feature or product.
You just know there& #39;s a need for this. You just know it& #39;s valuable.
So your team scoped out the work and laid out the roadmap.
And you jumped in and started.
3/9
You just know there& #39;s a need for this. You just know it& #39;s valuable.
So your team scoped out the work and laid out the roadmap.
And you jumped in and started.
3/9
Now it& #39;s a few months since you started.
The initiative is taking shape, awesome.
But you& #39;re starting to wonder ... is the need *really* there? Is it *really* valuable? Was our hunch *really* right?
You& #39;ve still got the roadmap, but you feel BLINDFOLDED.
4/9
The initiative is taking shape, awesome.
But you& #39;re starting to wonder ... is the need *really* there? Is it *really* valuable? Was our hunch *really* right?
You& #39;ve still got the roadmap, but you feel BLINDFOLDED.
4/9
Perhaps you& #39;ve recruited folks to do some user testing with prototypes. Perhaps you& #39;ve spoken with some customers.
You& #39;ve made some incremental improvements.
Perhaps in the back of your head you once thought “gah, listening to users is overrated!”
5/9
You& #39;ve made some incremental improvements.
Perhaps in the back of your head you once thought “gah, listening to users is overrated!”
5/9
Yet still ... that feeling of uncertainty has crept in.
You don& #39;t want to admit it, but it& #39;s niggling away.
What if you& #39;ve spent all this time and energy on something that wasn& #39;t as good as you all hoped?
No, that& #39;s too horrible to contemplate.
But what if?
6/9
You don& #39;t want to admit it, but it& #39;s niggling away.
What if you& #39;ve spent all this time and energy on something that wasn& #39;t as good as you all hoped?
No, that& #39;s too horrible to contemplate.
But what if?
6/9
We mostly know that every product roadmap is just a guess, a bet.
But often teams don’t act that way – they act as if now all they need to do is deliver on the plan.
By the time we find out the guess was wrong, we could& #39;ve made a better bet, it& #39;s too late: we& #39;re all-in.
7/9
But often teams don’t act that way – they act as if now all they need to do is deliver on the plan.
By the time we find out the guess was wrong, we could& #39;ve made a better bet, it& #39;s too late: we& #39;re all-in.
7/9
