Patagonia got a lot of attention this week for a cheeky, hidden message that appears only on the tag of a limited-edition pair of shorts, in tiny print.

But the label was only the latest Trump-era call to action from the outdoor clothing company. https://www.latimes.com/environment/story/2020-09-19/patagonia-vote-tag-trump-climate-outdoors-industry">https://www.latimes.com/environme...

Patagonia has responded to the government’s environmental rollbacks with increasingly vocal campaigns to protect the country’s public lands. https://www.latimes.com/environment/story/2020-09-19/patagonia-vote-tag-trump-climate-outdoors-industry">https://www.latimes.com/environme...

Patagonia isn’t alone. As more Americans have taken up hiking, hunting and other forms of outdoor recreation, retailers selling tents, snowboards and weather-resistant jackets have become more politically active over the last few years. https://www.latimes.com/environment/story/2020-09-19/patagonia-vote-tag-trump-climate-outdoors-industry">https://www.latimes.com/environme...

Patagonia is going further, making “recommendations” for 22 of the 35 Senate seats up for grabs in November based on the candidates’ stances on climate change, public lands and environmental justice. https://www.latimes.com/environment/story/2020-09-19/patagonia-vote-tag-trump-climate-outdoors-industry">https://www.latimes.com/environme...

One thing you won’t find on Patagonia’s website? The shorts with that provocative tag. They’re already sold out. https://www.latimes.com/environment/story/2020-09-19/patagonia-vote-tag-trump-climate-outdoors-industry">https://www.latimes.com/environme...