Really interesting (and logical) stuff from
@EnergySysCat this morning on Consumer Insight in their Net Zero Webinar series (a bit of a thread):

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> The term &
#39;Net Zero&
#39; isn&
#39;t understood by everyone

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> People are addicted to their cars as public transport isn&
#39;t good enough

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> People say they want to replace heating with low carbon option but evidence/data suggests they don&
#39;t - cost and convenience are the primary factors stopping them. It&
#39;s very easy to replace like-for-like. Swapping a gas boiler for a low-carbon option requires a lot more legwork
&
#39;We can achieve net zero by 2050, but it&
#39;ll require people to take part. They have the veto&
#39;. This is true - the incentives, systems and tech offered to households and consumers needs to be as good or better than they have today. If you make it hard then people just won&
#39;t do it.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.