𝗦𝗼, 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗧𝘄𝗶𝘁𝘁𝗲𝗿, 𝗵𝘂𝗵?

Fine. I got you covered.

𝟰 𝗲𝗮𝘀𝘆 𝗵𝗮𝗰𝗸𝘀 you can implement right now.

[QUICK THREAD]

Twitter is a funnel.

What does that mean?
• Engagement leads to Impressions
• Impressions lead to Interest
• Interest leads to Profile Clicks
• Profile Clicks lead to Followers

This thread will cover the fundamentals:
What do engaging Tweets look like?

READABILITY https://abs.twimg.com/emoji/v2/... draggable="false" alt="🗒" title="Spiralblock" aria-label="Emoji: Spiralblock">

Your Tweet should be easy to scan. The @SalesNotepad does a great job here:

• Blank spaces
• Break up the text where it makes sense
• One-Liners only

By doing that you implicitly give the reader& #39;s brain a path for how to consume the content. He loves it!

AIDA https://abs.twimg.com/emoji/v2/... draggable="false" alt="👀" title="Augen" aria-label="Emoji: Augen">

AIDA is a classic step-by-step marketing principle:
• Get 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻
• Raise 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁
• Adress 𝗗𝗲𝘀𝗶𝗿𝗲
• Call to 𝗔𝗰𝘁𝗶𝗼𝗻

@CMillerTalks has superb skills at this. I broke down one of his tweets for you https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">

LISTShttps://abs.twimg.com/emoji/v2/... draggable="false" alt="📋" title="Klemmbrett" aria-label="Emoji: Klemmbrett">

The complexity of our world makes us look for order.

Lists do exactly that.

They work so well because they structure content in an insightful manner.

One example that blew up a few days ago by @lawrencekingyo https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">

ONE-LINERS https://abs.twimg.com/emoji/v2/... draggable="false" alt="1⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1">

One-Liners are short posts that usually compress a lot of knowledge or controversial statements in a single sentence.

Because of their shortness they often apply to many situations and are pretty relatable.

@FitFounder and @Route2FI have mastered this https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">

ROUNDUP https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔄" title="Pfeile abwärts und aufwärts in offenem Kreis gegen den Uhrzeigersinn" aria-label="Emoji: Pfeile abwärts und aufwärts in offenem Kreis gegen den Uhrzeigersinn">

Twitter is a s̶̶o̶̶c̶̶i̶̶a̶̶l̶̶ ̶̶m̶̶e̶̶d̶̶i̶̶a̶̶ ̶̶p̶̶l̶̶a̶̶t̶̶f̶̶o̶̶r̶̶m̶ funnel and there are ways of crafting Tweets that are superior.

Next steps of the funnel will be adressed in future threads:
• Profile Branding
• Content
• Networking
• and more