rare peek into some of the more mundane aspects of being a social editor for a news org or creator.

facebook pulls the "featured image" of your page. it& #39;s important that editors/reporters fill that in. and social editors must check to make sure it& #39;s done. otherwise this happens

Kevin Hart is also in the headlines for coronavirus, so this mistake and reason for it sounds plausible. but even since i& #39;m not a social editor, i still run my stories through image validators before i post on my personal channels to make sure you see the image you should see

doesn& #39;t matter if it& #39;s not my mistake or not. doesn& #39;t matter if i didn& #39;t write that headline or not. it& #39;s my name on the post. i& #39;m the one that& #39;s going to be embarrassed, and i like to own that responsibility too.

another mistake is that there was simply no real value in adding a "btw Kevin Hart also said he has coronavirus" video other than to increase engagement on another piece that was lightly related. you could& #39;ve just not put in a video. lots of mistakes led to this embarrassing one.

anyway not saying NBC doesn& #39;t have this (i would hope they do) but if you& #39;re a company that does not have a good QA process in place to check for this stuff, you should& #39;ve gotten on that about a decade ago because this will (and probably has) occur often for your org

and "technical error" is still fuzzy language for a correction. this is human error. sure it& #39;s "technically" technical. but humans could& #39;ve avoided this mistake.