[Disclaimer: I& #39;m not a dermatologist/an aesthetician. I& #39;m just a skincare lover. This thread is based on my readings and personal experiences. Our skin is very unique and different with each other. What works on my skin may not suit yours. YMMV ]
For some people, a basic skincare routine (Cleanser -Moisturizer - Sunscreen) can work just fine.
But,
When you aren& #39;t seeing the result you were hoping for, then u might need to add an advanced, concentrated formulations of skincare like SERUMhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="❗" title="Rotes Ausrufezeichen" aria-label="Emoji: Rotes Ausrufezeichen">
They usually come in watery to gel like texture & consist of active ingredients.

For example: @zarzoubeautyHQ BHS has watery texture
And
contain ascorbic acid & arbutin to tackle acne scars & hyperpigmentation.
Serum has smaller molecules that able to penetrate deeper layer of skin.
Make it a great tool for targeting skin concerns like wrinkles, dehydration, acne, hyperpigmentation etc.
So, how to choose a serum?

Unlike how we choose cleanser, moisturizer & sunscreen which are based on our skin type, we should choose our serum based on skin concerns.
They come in all sorts of formulas and categories based on what active they are using. Here are just a few different types:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💧" title="Tröpfchen" aria-label="Emoji: Tröpfchen">Hydrating
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Funken" aria-label="Emoji: Funken">Exfoliating
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🍇" title="Weintrauben" aria-label="Emoji: Weintrauben">Antioxidant
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🍋" title="Zitrone" aria-label="Emoji: Zitrone">Brightening
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👵🏻" title="Ältere Frau (heller Hautton)" aria-label="Emoji: Ältere Frau (heller Hautton)">Anti-aging

Source: https://www.thecandidly.com/2019/what-is-a-serum-and-do-we-need-one">https://www.thecandidly.com/2019/what...
HYDRATING SERUMhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="💧" title="Tröpfchen" aria-label="Emoji: Tröpfchen">
Contain: hyaluronic acid, sodium hyaluronate etc

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎗" title="Erinnerungsband" aria-label="Emoji: Erinnerungsband">Hydrates skin
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎗" title="Erinnerungsband" aria-label="Emoji: Erinnerungsband"> Make skin appear more plump and supple

Example of products:
EXFOLIATING SERUMhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Funken" aria-label="Emoji: Funken">
Contain: PHA, AHA (Mandelic acid, lactic acid, glycolic acid), BHA (Salicylic acid)

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck"> Slough off dead skin cells
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck"> Improve skin texture
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck"> Reduce acne and congestion

* For beginner, start with low percentage of acid https://abs.twimg.com/emoji/v2/... draggable="false" alt="❗" title="Rotes Ausrufezeichen" aria-label="Emoji: Rotes Ausrufezeichen">

Example of products:
EXFOLIATING SERUMhttps://abs.twimg.com/emoji/v2/... draggable=Contain: PHA, AHA (Mandelic acid, lactic acid, glycolic acid), BHA (Salicylic acid)https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck"> Slough off dead skin cellshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck"> Improve skin texturehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck"> Reduce acne and congestion* For beginner, start with low percentage of acid https://abs.twimg.com/emoji/v2/... draggable="false" alt="❗" title="Rotes Ausrufezeichen" aria-label="Emoji: Rotes Ausrufezeichen">Example of products:" title="EXFOLIATING SERUMhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Funken" aria-label="Emoji: Funken">Contain: PHA, AHA (Mandelic acid, lactic acid, glycolic acid), BHA (Salicylic acid)https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck"> Slough off dead skin cellshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck"> Improve skin texturehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck"> Reduce acne and congestion* For beginner, start with low percentage of acid https://abs.twimg.com/emoji/v2/... draggable="false" alt="❗" title="Rotes Ausrufezeichen" aria-label="Emoji: Rotes Ausrufezeichen">Example of products:">
EXFOLIATING SERUMhttps://abs.twimg.com/emoji/v2/... draggable=Contain: PHA, AHA (Mandelic acid, lactic acid, glycolic acid), BHA (Salicylic acid)https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck"> Slough off dead skin cellshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck"> Improve skin texturehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck"> Reduce acne and congestion* For beginner, start with low percentage of acid https://abs.twimg.com/emoji/v2/... draggable="false" alt="❗" title="Rotes Ausrufezeichen" aria-label="Emoji: Rotes Ausrufezeichen">Example of products:" title="EXFOLIATING SERUMhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Funken" aria-label="Emoji: Funken">Contain: PHA, AHA (Mandelic acid, lactic acid, glycolic acid), BHA (Salicylic acid)https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck"> Slough off dead skin cellshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck"> Improve skin texturehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck"> Reduce acne and congestion* For beginner, start with low percentage of acid https://abs.twimg.com/emoji/v2/... draggable="false" alt="❗" title="Rotes Ausrufezeichen" aria-label="Emoji: Rotes Ausrufezeichen">Example of products:">
EXFOLIATING SERUMhttps://abs.twimg.com/emoji/v2/... draggable=Contain: PHA, AHA (Mandelic acid, lactic acid, glycolic acid), BHA (Salicylic acid)https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck"> Slough off dead skin cellshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck"> Improve skin texturehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck"> Reduce acne and congestion* For beginner, start with low percentage of acid https://abs.twimg.com/emoji/v2/... draggable="false" alt="❗" title="Rotes Ausrufezeichen" aria-label="Emoji: Rotes Ausrufezeichen">Example of products:" title="EXFOLIATING SERUMhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Funken" aria-label="Emoji: Funken">Contain: PHA, AHA (Mandelic acid, lactic acid, glycolic acid), BHA (Salicylic acid)https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck"> Slough off dead skin cellshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck"> Improve skin texturehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck"> Reduce acne and congestion* For beginner, start with low percentage of acid https://abs.twimg.com/emoji/v2/... draggable="false" alt="❗" title="Rotes Ausrufezeichen" aria-label="Emoji: Rotes Ausrufezeichen">Example of products:">
ANTIOXIDANT SERUMhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🍇" title="Weintrauben" aria-label="Emoji: Weintrauben">
Contain: vitamin A,C and E, resveretrol, niacinamide, ferulic acid etc

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔎" title="Nach rechts zeigende Lupe" aria-label="Emoji: Nach rechts zeigende Lupe"> Fight free radicals
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔎" title="Nach rechts zeigende Lupe" aria-label="Emoji: Nach rechts zeigende Lupe"> Prevent sign of aging & sun damage
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔎" title="Nach rechts zeigende Lupe" aria-label="Emoji: Nach rechts zeigende Lupe"> Repair skin

Example of products:
BRIGHTENING SERUMhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🍋" title="Zitrone" aria-label="Emoji: Zitrone">
Contain: Arbutin, kojic acid, vitamin c, azelaic acid etc

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✏️" title="Bleistift" aria-label="Emoji: Bleistift"> Hyperpigmentation
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✏️" title="Bleistift" aria-label="Emoji: Bleistift"> Dull skin
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✏️" title="Bleistift" aria-label="Emoji: Bleistift"> Uneven skin tone

Example of products:
ANTI-AGING SERUMhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👵🏻" title="Ältere Frau (heller Hautton)" aria-label="Emoji: Ältere Frau (heller Hautton)">
Contain: Retinol, green tea, peptide, coenzyme Q10 etc

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute"> Target wrinkles and fine lines
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute"> Give firmness and youthful skin

Example of products:
If y& #39;all are looking for Brightening and Hydrating Serumhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔎" title="Nach rechts zeigende Lupe" aria-label="Emoji: Nach rechts zeigende Lupe">
Y& #39;all can try @zarzoubeautyHQ BHS https://abs.twimg.com/emoji/v2/... draggable="false" alt="❤" title="Rotes Herz" aria-label="Emoji: Rotes Herz">

It contains both brightening and hydrating ingredients such as ascorbic acid, arbutin & hyaluronic acid https://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Funken" aria-label="Emoji: Funken">

Any inquiries/ to order, just pm me on whatsapp https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉🏻" title="Rückhand Zeigefinger nach rechts (heller Hautton)" aria-label="Emoji: Rückhand Zeigefinger nach rechts (heller Hautton)"> https://wa.me/60135968497 ">https://wa.me/601359684...
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