Had a chat w/a mentee about working in social media, my background + who taught me the game. Had a realization.

The folk who gave me the game were women of color. All of the best SM managers fit the description.

Pro-Tip: Promote your women/POC social media managers to director.

If you put a ceiling on their social media managers (esp. those women of color) you& #39;re going to lose them and they& #39;ll become disinterested.

Yet, time and time again, they& #39;re the best in the business.

@minapark @fasilva11 @Trudy_15 and @Alyssa_Explores come to mind.

Or just look at the WNBA social media handles.

Or nearly 50% of the NFL social media handles.

Or nearly 50% of the NBA social media handles.

Give them equity. Include them. Invest in them. You& #39;ll retain them.

Otherwise you& #39;ll lose them. Your loss.