Tech stack for this book launch:

- static website on @netlify
- Shopify buttons for embedded checkout experience
- @Luludotcom Xpress integrated directly into Shopify for printing and fulfillment
- @podia for digital fulfillment
- @convertkit for email, natch
- @zapier glue https://twitter.com/alexhillman/status/1293345132151017473">https://twitter.com/alexhillm...

Margins obviously vary % wise between Kindle, our own digital book fulfillment, and paperback copies but average margin is running around 62%.

Not bad considering 64% of all copies sold are paperbacks.

This is also all.....pre-sales.

Presales are just the wind up and represent people who are willing to pay for a product they can& #39;t have yet.

Nothing is guaranteed but I& #39;m guessing that the wave of sales once people can get books instantly will be even bigger.

This launch would have been stressful beyond my comfort levels if I had to order 5000 books and hope they sell (let alone deal with shipping and fulfillment complexity).

Print and fulfillment on demand really is a game changer for independent publishing.

Even being able to confidently launch and say "yep we can ship you a book TO NEW ZEALAND oh and it just costs $8 to get it there." https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">

$4.99 to ship anywhere in the US, or $12.99 expedited.

$7.99 to ship basically anywhere around the globe.

It& #39;s not Prime, but I& #39;m not Bezos and I like to consider that a good thing.