“What’s it like to be building right now? Especially with families needing all the help they can get … must be amazing?”

How to explain what it feels like to be building in a space that was mostly afterthought just 6mo ago, but is suddenly forefront for a whole country?
It& #39;s true that it’s exciting - it’s a founder’s dream in many ways - to hit timing like this.

And I am grateful for the moment to finally get a spotlight that& #39;s long long overdue.

But it’s hard in ways I’d never have predicted.
The biggest reason?

It& #39;s impossible to discern the forever from the for-now.
My job is to listen, to understand, to assess.

But right now, each day means 100s of messages, pings, tags and FB groups filled with ideas, questions, needs and a reading list that overflows with somber facts & dire predictions… there is just too much noise, not enough knowing.
The truth is, instead of being a boulder I was pushing up a hill, a massive tsunami has come and swept me and it up into its powerful depths.

And I have a choice to make.
Do I fashion this bolder into a tsunami riding watercraft? Ideal for the times and possibly buying enough time to build for the next challenge but also possibly rendered useless in a few short months.
Or do I stay true to the truths and first principles that have been temporarily flooded but will still be there when the water comes down. Do I root myself down and ride it out, running the risk of returning to a landscape that I no longer recognize?
I risk being swept past, rendered irrelevant, standing on the sidelines of one of the most important times of our times.

What do I do?
All this in a time that I too am my customer. The question - when your own kids want to play or your own dinner needs making or you’re just exhausted from holding it all up … do you step away? How do you deal with the guilt and anxiety of time passing time passing, time passing.
I& #39;m terrified that I& #39;m not doing enough, especially for the millions of parents that deserve so much more.

Still. I am grateful.

It’s an honor and a privilege to be building for the frictions of parents, of working mothers. I can think of no great purpose.
It& #39;s just not simple. In its way, a hard thing is made even harder with spotlight and tsunami.

But as I remind myself, hard is what we& #39;re here for. And that we make the most of this opportunity now, with the years we& #39;ve been preparing for this.

So yeah. Let& #39;s do this. https://abs.twimg.com/emoji/v2/... draggable="false" alt="💪🏽" title="Angespannter Bizeps (mittlerer Hautton)" aria-label="Emoji: Angespannter Bizeps (mittlerer Hautton)">
You can follow @APatelThompson.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled: