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https://abs.twimg.com/emoji/v2/... draggable="false" alt="📍" title="Runde Reißzwecke" aria-label="Emoji: Runde Reißzwecke"> Trends #0026 — Drop Culture
1. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔍" title="Nach links zeigende Lupe" aria-label="Emoji: Nach links zeigende Lupe"> Problem
We are status seeking monkeys, as Eugene Wei says.
We are status seeking monkeys, as Eugene Wei says.
2. https://abs.twimg.com/emoji/v2/... draggable="false" alt="💡" title="Elektrische Glühbirne" aria-label="Emoji: Elektrische Glühbirne"> Solution
Brands manufacture scarcity (and status) to drive sales.
Constricting supply amplifies word of mouth. Everyone talks. Those who were able to get it, missed it and hate it. They spread the word.
Drop culture has moved from fashion to software and experiences.
Brands manufacture scarcity (and status) to drive sales.
Constricting supply amplifies word of mouth. Everyone talks. Those who were able to get it, missed it and hate it. They spread the word.
Drop culture has moved from fashion to software and experiences.
3. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏁" title="Karierte Flagge" aria-label="Emoji: Karierte Flagge"> Products
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔘" title="Optionsfeld" aria-label="Emoji: Optionsfeld"> Supreme Oreos ( @supremenewyork x @Oreo)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔘" title="Optionsfeld" aria-label="Emoji: Optionsfeld"> Crenshaw Mixtape ( @NipseyHussle)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔘" title="Optionsfeld" aria-label="Emoji: Optionsfeld"> Hamilton ( @HamiltonMusical)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔘" title="Optionsfeld" aria-label="Emoji: Optionsfeld"> KFC Crocs ( @kfc x @Crocs)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔘" title="Optionsfeld" aria-label="Emoji: Optionsfeld"> Hanna ( @HannaOnPrime)
4. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏁" title="Karierte Flagge" aria-label="Emoji: Karierte Flagge"> Products (con& #39;t)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔘" title="Optionsfeld" aria-label="Emoji: Optionsfeld"> Motel 21 ( @21savage)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔘" title="Optionsfeld" aria-label="Emoji: Optionsfeld"> Virgil Abloh x IKEA Rug ( @virgilabloh x @IKEAUSA)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔘" title="Optionsfeld" aria-label="Emoji: Optionsfeld"> Stellar ( @StellarOrg)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔘" title="Optionsfeld" aria-label="Emoji: Optionsfeld"> Once Upon a Time in Shaolin ( @WuTangClan)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔘" title="Optionsfeld" aria-label="Emoji: Optionsfeld"> GPT-3 ( @OpenAI)
5. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏁" title="Karierte Flagge" aria-label="Emoji: Karierte Flagge"> Brands
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚪" title="Weißer Kreis" aria-label="Emoji: Weißer Kreis"> Birkin ( @Hermes_Paris)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚪" title="Weißer Kreis" aria-label="Emoji: Weißer Kreis"> KITH ( @KITH)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚪" title="Weißer Kreis" aria-label="Emoji: Weißer Kreis"> Tesla ( @Tesla)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚪" title="Weißer Kreis" aria-label="Emoji: Weißer Kreis"> Stüssy ( @Stussy)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚪" title="Weißer Kreis" aria-label="Emoji: Weißer Kreis"> Goyard ( @Goyard)
6. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏁" title="Karierte Flagge" aria-label="Emoji: Karierte Flagge"> Brands (con& #39;t)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚪" title="Weißer Kreis" aria-label="Emoji: Weißer Kreis"> Apple ( @Apple)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚪" title="Weißer Kreis" aria-label="Emoji: Weißer Kreis"> Off-White™ ( @OffWht)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚪" title="Weißer Kreis" aria-label="Emoji: Weißer Kreis"> 100 Thieves ( @100Thieves)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚪" title="Weißer Kreis" aria-label="Emoji: Weißer Kreis"> Richard Mille ( @Richard_Mille)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚪" title="Weißer Kreis" aria-label="Emoji: Weißer Kreis"> Carhartt ( @Carhartt)
7. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏁" title="Karierte Flagge" aria-label="Emoji: Karierte Flagge"> Platforms
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚫" title="Schwarzer Kreis" aria-label="Emoji: Schwarzer Kreis"> StockX ( @stockx)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚫" title="Schwarzer Kreis" aria-label="Emoji: Schwarzer Kreis"> NTWRK ( @NTWRKLIVE)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚫" title="Schwarzer Kreis" aria-label="Emoji: Schwarzer Kreis"> HYP ( @theHYPco)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚫" title="Schwarzer Kreis" aria-label="Emoji: Schwarzer Kreis"> Grailed ( @grailed)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚫" title="Schwarzer Kreis" aria-label="Emoji: Schwarzer Kreis"> Stubhub ( @StubHub)
8. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏁" title="Karierte Flagge" aria-label="Emoji: Karierte Flagge"> Platforms (con& #39;t)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚫" title="Schwarzer Kreis" aria-label="Emoji: Schwarzer Kreis"> eBay ( @eBay)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚫" title="Schwarzer Kreis" aria-label="Emoji: Schwarzer Kreis"> OpenSea ( @opensea)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚫" title="Schwarzer Kreis" aria-label="Emoji: Schwarzer Kreis"> Poshmark ( @Poshmarkapp)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚫" title="Schwarzer Kreis" aria-label="Emoji: Schwarzer Kreis"> Drop ( @drop)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚫" title="Schwarzer Kreis" aria-label="Emoji: Schwarzer Kreis"> Zora ( @ourZORA)
9. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔮" title="Kristallkugel" aria-label="Emoji: Kristallkugel"> Predictions
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Funken" aria-label="Emoji: Funken"> Influencers will hoard items, influence culture then release them for profit.
The song, RAF, made Raf Simmons’ items skyrocket in value. What if A$AP Rocky ( @asvpxrocky) bought pieces before releasing the song? https://www.youtube.com/watch?v=oF_Z-1gxHF8">https://www.youtube.com/watch...
The song, RAF, made Raf Simmons’ items skyrocket in value. What if A$AP Rocky ( @asvpxrocky) bought pieces before releasing the song? https://www.youtube.com/watch?v=oF_Z-1gxHF8">https://www.youtube.com/watch...
10. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔮" title="Kristallkugel" aria-label="Emoji: Kristallkugel"> Predictions (con& #39;t)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Funken" aria-label="Emoji: Funken"> ETFs and financial derivatives will form around streetwear.
StockX ( @stockx) holds IPOs (Initial Product Offerings). Some users trade items without taking possession.
StockX ( @stockx) holds IPOs (Initial Product Offerings). Some users trade items without taking possession.
11. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔮" title="Kristallkugel" aria-label="Emoji: Kristallkugel"> Predictions (con& #39;t)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Funken" aria-label="Emoji: Funken"> Platforms will get unbundled. Chrono24 ( @chrono24) exists outside of watch categories on StockX ( @stockx) and eBay ( @eBay). https://stockx.com/watches ">https://stockx.com/watches&q...
12. https://abs.twimg.com/emoji/v2/... draggable="false" alt="☁️" title="Wolke" aria-label="Emoji: Wolke"> Opportunities
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blauer Kreis" aria-label="Emoji: Blauer Kreis"> Become a reseller. Brands must create scarcity for drops.
Unmet demand is your margin. Convert access into capital.
Unmet demand is your margin. Convert access into capital.
14. https://abs.twimg.com/emoji/v2/... draggable="false" alt="☁️" title="Wolke" aria-label="Emoji: Wolke"> Opportunities (con& #39;t)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blauer Kreis" aria-label="Emoji: Blauer Kreis"> Post items on Instagram and run blind auctions via DMs. Take the best price.
15. https://abs.twimg.com/emoji/v2/... draggable="false" alt="☁️" title="Wolke" aria-label="Emoji: Wolke"> Opportunities (con& #39;t)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blauer Kreis" aria-label="Emoji: Blauer Kreis"> Drop access to your paid community.
The Book of Resale randomly opens spots in the group. (From @ethanrjones) https://trends.vc/trends-0014-paid-communities/">https://trends.vc/trends-00...
The Book of Resale randomly opens spots in the group. (From @ethanrjones) https://trends.vc/trends-0014-paid-communities/">https://trends.vc/trends-00...
16. https://abs.twimg.com/emoji/v2/... draggable="false" alt="☁️" title="Wolke" aria-label="Emoji: Wolke"> Opportunities (con& #39;t)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blauer Kreis" aria-label="Emoji: Blauer Kreis"> Manufacture scarcity. Create an imbalance of supply and demand.
Don’t have a large audience? Constrict supply even more. A stadium is scarce for Taylor Swift. Your version may be a tiny desk.
Don’t have a large audience? Constrict supply even more. A stadium is scarce for Taylor Swift. Your version may be a tiny desk.
17. https://abs.twimg.com/emoji/v2/... draggable="false" alt="☁️" title="Wolke" aria-label="Emoji: Wolke"> Opportunities (con& #39;t)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blauer Kreis" aria-label="Emoji: Blauer Kreis"> Weave items into stories. Michael Jordan’s “Flu Game” shoes fetched $104,000.
Sell items featured in your YouTube, Instagram and TikTok (https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤞" title="Crossed fingers" aria-label="Emoji: Crossed fingers">) videos. Let your audience own part of the story. https://hypebeast.com/2013/12/michael-jordans-flu-game-12s-sell-for-104000">https://hypebeast.com/2013/12/m...
Sell items featured in your YouTube, Instagram and TikTok (
18. https://abs.twimg.com/emoji/v2/... draggable="false" alt="☁️" title="Wolke" aria-label="Emoji: Wolke"> Opportunities (con& #39;t)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blauer Kreis" aria-label="Emoji: Blauer Kreis"> Reverse engineer product market fit and make scarcity a side effect. Accept ideal users. Put others on a waiting list. https://www.insidehook.com/article/apps/superhuman-email-client-startup-invite">https://www.insidehook.com/article/a...
19. https://abs.twimg.com/emoji/v2/... draggable="false" alt="😠" title="Wütendes Gesicht" aria-label="Emoji: Wütendes Gesicht"> Haters
“This is exclusionary.”
That’s the point. Drops fail without scarcity. They also subsidize art for the masses.
“This is exclusionary.”
That’s the point. Drops fail without scarcity. They also subsidize art for the masses.
20. https://abs.twimg.com/emoji/v2/... draggable="false" alt="😠" title="Wütendes Gesicht" aria-label="Emoji: Wütendes Gesicht"> Haters (con& #39;t)
“It’s not all about status.”
Some of us find streetwear, art and experiences interesting without artificial scarcity. But this report is about drop culture. And those drawn to hype.
“It’s not all about status.”
Some of us find streetwear, art and experiences interesting without artificial scarcity. But this report is about drop culture. And those drawn to hype.
21. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔗" title="Link Symbol" aria-label="Emoji: Link Symbol"> Links
A Walk with Mr. MSCHF
A rare interview with Gabe Whaley ( @Gabriel_Whaley), founder of MSCHF. https://www.listennotes.com/podcasts/prehype/making-decapitated-swan--CQ4oxeL95j/">https://www.listennotes.com/podcasts/...
A Walk with Mr. MSCHF
A rare interview with Gabe Whaley ( @Gabriel_Whaley), founder of MSCHF. https://www.listennotes.com/podcasts/prehype/making-decapitated-swan--CQ4oxeL95j/">https://www.listennotes.com/podcasts/...
22. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔗" title="Link Symbol" aria-label="Emoji: Link Symbol"> Links (con& #39;t)
7 Marketing Lessons From Drop Culture
Find out why drops work. https://www.selligent.com/blog/customer-experience/7-marketing-lessons-from-drop-culture-hyping-ultra-limited-products">https://www.selligent.com/blog/cust...
7 Marketing Lessons From Drop Culture
Find out why drops work. https://www.selligent.com/blog/customer-experience/7-marketing-lessons-from-drop-culture-hyping-ultra-limited-products">https://www.selligent.com/blog/cust...
23. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔗" title="Link Symbol" aria-label="Emoji: Link Symbol"> Links (con& #39;t)
How Two Sneaker Moguls Are Bringing Drop Culture to the Whiskey World
A duo uses drop culture to sell whisky for $185 per bottle. https://www.esquire.com/food-drink/drinks/a29872441/wolves-whiskey-winter-run-drop-details/">https://www.esquire.com/food-drin...
How Two Sneaker Moguls Are Bringing Drop Culture to the Whiskey World
A duo uses drop culture to sell whisky for $185 per bottle. https://www.esquire.com/food-drink/drinks/a29872441/wolves-whiskey-winter-run-drop-details/">https://www.esquire.com/food-drin...
24. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔗" title="Link Symbol" aria-label="Emoji: Link Symbol"> Links (con& #39;t)
Reinventing the Resell
A panel represents different perspectives in drop culture. From marketplaces to manufacturing and retail. https://www.listennotes.com/podcasts/hypetalks/reinventing-the-resell-q60KfiHlFb5/">https://www.listennotes.com/podcasts/...
Reinventing the Resell
A panel represents different perspectives in drop culture. From marketplaces to manufacturing and retail. https://www.listennotes.com/podcasts/hypetalks/reinventing-the-resell-q60KfiHlFb5/">https://www.listennotes.com/podcasts/...
Want more?
https://abs.twimg.com/emoji/v2/... draggable="false" alt="📍" title="Runde Reißzwecke" aria-label="Emoji: Runde Reißzwecke"> Trends PRO #0026 — Drop Culture includes:
• 14 Opportunities (100% More)
• 12 Summarized Links (140% More)
• 25 Product Drops (150% More)
• 7 Predictions (133% More)
• 21 Brands (110% More)
• 27 Platforms (170% More) https://gumroad.com/l/GfhnJ ">https://gumroad.com/l/GfhnJ&q...
• 14 Opportunities (100% More)
• 12 Summarized Links (140% More)
• 25 Product Drops (150% More)
• 7 Predictions (133% More)
• 21 Brands (110% More)
• 27 Platforms (170% More) https://gumroad.com/l/GfhnJ ">https://gumroad.com/l/GfhnJ&q...
If you& #39;re interested in trends such as
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💌" title="Liebesbrief" aria-label="Emoji: Liebesbrief"> Paid Newsletters
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🦄" title="Einhorngesicht" aria-label="Emoji: Einhorngesicht"> Startup Studios
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧱" title="Bricks" aria-label="Emoji: Bricks"> No-Code
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💰" title="Geldsack" aria-label="Emoji: Geldsack"> Micro Private Equity
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💬" title="Sprechblase" aria-label="Emoji: Sprechblase"> Paid Communities
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🍳" title="Kochen" aria-label="Emoji: Kochen"> Cloud Kitchens
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🍎" title="Roter Apfel" aria-label="Emoji: Roter Apfel"> Online Courses
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥾" title="Hiking boot" aria-label="Emoji: Hiking boot"> Bootstrap Funds
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎙️" title="Studiomikrofon" aria-label="Emoji: Studiomikrofon"> Podcast Memberships
Check outhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="⬇️" title="Pfeil nach unten" aria-label="Emoji: Pfeil nach unten"> https://trends.vc/ ">https://trends.vc/">...
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