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1/ A lot of people are asking how we grew http://www.future.fit"> http://www.future.fit so quickly without marketing.
The answer is boring and you probably already know it.
Quick thread... https://twitter.com/rmandal/status/1285409923367440386">https://twitter.com/rmandal/s...
The answer is boring and you probably already know it.
Quick thread... https://twitter.com/rmandal/status/1285409923367440386">https://twitter.com/rmandal/s...
2/ Future& #39;s NPS is 87 & our retention is the best in fitness.
We set out to rethink health & fitness. Despite many awesome solutions out there, 80% of Americans still don& #39;t exercise enough or at all. Nothing sticks. Selling more/better content or equipment is incremental at best
We set out to rethink health & fitness. Despite many awesome solutions out there, 80% of Americans still don& #39;t exercise enough or at all. Nothing sticks. Selling more/better content or equipment is incremental at best
3/ Context: the average American is overloaded. They have a job (or two), a family/partner/are dating, social obligations, bills to pay & more
Modern life is disruptive. A consistent routine is a fallacy – every day/week is different. We frequently change jobs, housing, routines
Modern life is disruptive. A consistent routine is a fallacy – every day/week is different. We frequently change jobs, housing, routines
4/ The ideal solution has existed for decades.
What many of us need is a coach–a partner to plan for us, track progress, keep us motivated, constantly adapt.
But an in-person trainer can easily cost $100/hr = $15k/yr. Only pro athletes, celebs & execs have access this solution.
What many of us need is a coach–a partner to plan for us, track progress, keep us motivated, constantly adapt.
But an in-person trainer can easily cost $100/hr = $15k/yr. Only pro athletes, celebs & execs have access this solution.
5/ To help busy people easily lead healthy lives, we& #39;ve built one of the most operationally complex fitness services ever
As a member, you get the time/attention of an elite coach who takes co-ownership of your goals & checks in every day
It& #39;s remarkable–> worth remarking about
As a member, you get the time/attention of an elite coach who takes co-ownership of your goals & checks in every day
It& #39;s remarkable–> worth remarking about
6/ Over 60% of our members join via referrals and word-of-mouth.
Even today, Future does virtually no marketing.
And our members don& #39;t get any incentive/benefit from sending referrals. They share Future because they& #39;ve discovered a valuable secret.
Even today, Future does virtually no marketing.
And our members don& #39;t get any incentive/benefit from sending referrals. They share Future because they& #39;ve discovered a valuable secret.
7/ In this vein, the relentlessly authentic @JoshConstine wrote about Future early on. We quibbled about the mechanisms that make Future effective, but one thing is clear: his readers know that he speaks his mind. When he& #39;s enthusiastic about something it shines through.
8/ The enthusiasm of our members led to several massive corporations and institutions partnering with us to give Future to their customers, employees, or constituents.
It was virtually all inbound (we& #39;re lucky / a tiny team.) We& #39;ve benefited greatly from their partnership.
It was virtually all inbound (we& #39;re lucky / a tiny team.) We& #39;ve benefited greatly from their partnership.
9/ In this time when people are stuck at home, WFH, or out of work, coaching and support are critical
So I& #39;m thrilled to share a free month of Future. You& #39;ll likely become a lifelong member, but if you only use it for a month, I hope the impact is lasting https://www.future.fit/wfh ">https://www.future.fit/wfh"...
So I& #39;m thrilled to share a free month of Future. You& #39;ll likely become a lifelong member, but if you only use it for a month, I hope the impact is lasting https://www.future.fit/wfh ">https://www.future.fit/wfh"...
