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We& #39;re all producing and consuming more digital content than ever, but how often do you consider accessibility when you& #39;re watching or creating?
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Subtitles, audio description, alt-text, BSL interpretation, transcripts, etc. all make digital content accessible to so many more people.
For the d/Deaf and hard of hearing, subtitles and captions are absolutely essential.
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For the d/Deaf and hard of hearing, subtitles and captions are absolutely essential.
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By not subtitling content, you& #39;re taking a quick content and actively excluding people from accessing your content. At its best, it& #39;s uninformed content creation. At it& #39;s worst, it& #39;s lazy content creation and it& #39;s ableist.
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Subtitles benefit everyone. According to @Stagetext, 80% of subtitle users use them for reasons other than hearing loss.
For marketers, subtitle files can also benefit your SEO.
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For marketers, subtitle files can also benefit your SEO.
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Adding alt-text to your images or audio description to your videos can make them much more accessible to those with visual impairments.
If you have an image without any alt-text then followers will miss out on all that information that& #39;s contained in the image.
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If you have an image without any alt-text then followers will miss out on all that information that& #39;s contained in the image.
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Similarly, audio description will bring a performance to life. We don& #39;t go to the theatre simply to listen to the script; we also take in the set and the movement on stage.
A digital performance without audio descriptions means these things, and more, are missing.
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A digital performance without audio descriptions means these things, and more, are missing.
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So why this thread now? Well, I think that it& #39;s important to remember that we need to all do our best to make our digital content as accessible and inclusive as it can be.
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That goes for creators & consumers. If you& #39;re creating, make sure you set budget aside & speak to @Stagetext and @VocalEyesAD.
If you& #39;re a consumer, demand better of the creators. Ask why a piece of work is not accessible. This is hardly ever done and could be so powerful.
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If you& #39;re a consumer, demand better of the creators. Ask why a piece of work is not accessible. This is hardly ever done and could be so powerful.
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Oh and lastly, I say set budget aside but there are also ways to make your content more accessible that are entirely free. Both @Stagetext and @VocalEyesAD point to these on their websites.
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