1. Fun fact @TheRickWilson - the 1st week trivia Q that no one got asked about how the Bush Campaign closed this gap. It was called the Boston Harbor campaign ad & it switched the messaging from a compare/contrast of Bush & Dukasis, which was failing, to what became a staple GOP https://twitter.com/TheRickWilson/status/1283794293447065600">https://twitter.com/TheRickWi...

2. campaign strategy: the referedum frame. Starting w an ad bltiz that attacked Dukasis& #39; record as Gov of MA, James Baker, Lee Atwater, and Roger Ailes from that point forward made Dukasis& #39; record the center piece of the campaign- turning the entire election into a referendum

3. on him. It was a newish technique that was just gaining traction within the GOP consulting world & hot damn, did it work! BC guess what, whether someone& #39;s record is good or bad, there& #39;s always, ALWAYS shit you can use against them. Perfection in public service doesn& #39;t happen.

4. And since Boston Harbor, no one has gotten better at building mountains out of molehills or making innocent mistakes nefarious ( #RemeberBenghazi) than the GOP. They are MASTERS of the referendum model. In 2020 Trump& #39;s mismanagement & the GOP& #39;s radicalism over the pandemic

5. present @TheDemocrats such a CLEAR, UNAVOIDABLE articulation of the referendum template, 1 can& #39;t help but think they& #39;ll have to run their 2020 campaigns under it & bc of that, enjoy unprecedented success. MB they will begin, 30 yrs later, to see the value of the strategy.