Thread by @jzjakez, Level up your marketing with @KateBour. I've organized and condensed her (almost) [...]

Level up your marketing with @KateBour.

I& #39;ve organized and condensed her (almost) last year& #39;s worth of tweets about creativity, customer discovery, copywriting, creating, & simplifying your message.

Check out what I& #39;ve learned from this master at marketing!

THREAD

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">

Know Your Customer

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Marketers need to deeply understand their audience.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">The more you know about your customers = more revenue.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">You and your customer think differently.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Good marketers = curious about people.

Your Customer Will Help You

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Your cust& #39;s have answers to product challenges.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Talking to cust& #39;s solve many biz illnesses.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Teams who talk to >10 cust/mo grow 2-3x faster.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Understanding cust& #39;s buying triggers = massive advantage.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Wowing current cust > beating competitor.

Don& #39;t Guess

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Not talking to customers is basically guessing.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Survey data rarely shows an honest customer portrait.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Solving existing problems > new inventions.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Not knowing who the ideal customer is, makes finding them really hard.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">You cannot outsource customer empathy.

Unlearning

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Unlearning is a massively underrated skill.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">You must be willing to change your mind with new information.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">The most successful people learn to unlearn.

Create to Thrive

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Criticizing is easy; creating is hard.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">If you think you can do better, do it.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Creating is not a passive activity.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Create before you consume.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Creating inspires copycats. That& #39;s good.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Your own stories are the best original content.

Simplify to Improve

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Get to the point. More ≠ better.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Cut filler to create value.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Simple ≠ easy.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Simplicity is beautiful when complex topics "click."

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Simple solutions often require complicated work, but sell better.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Simplify your work. Do less & be remembered more.

Creativity is Cool

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Creative people schedule time to think.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Creative ≠ success in the market.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Creativity = rapidly generating ideas, see opportunities others miss, but also too many ideas.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Fluff, click-bait ≠ creative.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Sleep aids creativity.

Improve Your Message

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Clear message > clever.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Listen before crafting the message to be clear.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Less selling. More storytelling.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Telling stories > "creating content"

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Keep repeating your message to be known for the theme.

Create Better Copy

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Less "we", "I", "our" & more "you", "your".

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Context is king. Copy should feel good in customer& #39;s context, not yours.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Happy customers are the best copywriters. Listen to their stories. Use their words.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">What others say about you = powerful marketing.

Recommended Books

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Obviously Awesome by @aprildunford

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Mom Test by @robfitz

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Lean Customer Development by @cindyalvarez

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Intercom on Jobs To Be Done, @intercom

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Alchemy by @rorysutherland

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Words that Change Minds by @ShelleRoseCharv

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔸" title="Kleine orangene Raute" aria-label="Emoji: Kleine orangene Raute">Lean Analytics by @acroll @byosko

Her most recent guest appearance on the Actionable Marketing Podcast by @CoSchedule to hear her geek out on marketing:

Apple Podcasts
https://podcasts.apple.com/us/podcast/actionable-marketing-podcast/id1162659795?i=1000465936119
Stitcher
https://podcasts.apple.com/us/podcas... href=" https://www.stitcher.com/podcast/coschedule/actionable-content-marketing?;refid=stpr
Google">https://www.stitcher.com/podcast/c... Podcasts
https://podcasts.google.com/feed/aHR0cHM6Ly9jb3NjaGVkdWxlLmxpYnN5bi5jb20vcnNz/episode/MjZmYjBiMDgtZDMwOS00NzhhLTlkMWItMWFmODAwOGU0MmEy?ved=0CC8QzsICahcKEwjYsZfZz7jqAhUAAAAAHQAAAAAQCg
Soundcloud
https://podcasts.google.com/feed/aHR0... href=" https://soundcloud.com/coschedule/amp172-how-marketers-can">https://soundcloud.com/coschedul...

‎Actionable Marketing Podcast: AMP172: How Marketers Can Identify Their Best Customers to 3X...

‎Show Actionable Marketing Podcast, Ep AMP172: How Marketers Can Identify Their Best Customers to 3X Business Growth With Katelyn Bourgoin - Feb 18, 2020

https://podcasts.apple.com/us/podcast/actionable-marketing-podcast/id1162659795?i=1000465936119

I did this b/c I love all things marketing & learning from the best.

I believe anyone wanting to be better should listen to @KateBour& #39;s great ideas & they will assuredly level up their skillset.

Usually, people link their own stuff at the end, but really, just follow Katelyn!

Latest Threads Unrolled: