What is marketing?

1. If the circus is coming to town & you paint a sign...

That’s Advertising.

2. If you put the sign on the back of an elephant...

And walk it into town...

That’s Promotion.

3. If the elephant walks through the mayor’s flower bed...

And the local newspaper writes a story about it...

That’s Publicity.

4. If you get the mayor to laugh about it...

That’s Public Relations.

5. If the town’s citizens go to the circus...

And you explain how much fun they’ll have..

That& #39;s Sales.

6. And if you planned the whole thing..

That, my friend, is Marketing.

Thank you for making it all the way down!

I wish I& #39;d come up with this idea.

Taken from "The One Page Marketing Plan" by Allan Dib.

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