Hertz is filing for bankruptcy while suing Accenture for $32 million for a website design that Hertz claims doesn& #39;t work, and we agency folks spend our time basing agency practices while barely saying a word about this. This suit has been going on for a year!
Accenture made a ton of money highlighting and positioning themselves against so-called advertising agency short-comings. Yet agencies aren& #39;t beating Accenture over the head about this? Agencies do employ strategists, don& #39;t they?
The agencies who compete against consultancies should be keeping this on the minds of client as a cautionary tale of doing business with someone who thinks they& #39;re so smart that they can do this advertising thing. I don& #39;t get our relative silence. If this was awards or perks...
What? Does Accenture have pictures or videos of agency leaders in compromising situations, so agencies won& #39;t attack consultancies on the quality of the work they are delivering at the price they are charging. Am I missing something here?