Peer-reviewed study from a controlled experiment shows that what @AngieNBC6 @SteveMacNBC6 & I do as part of the @nbc6 commitment to lead Florida in #climate reporting makes a difference in enlightening & empowering viewers on the issue.

As seen on #nbc6

And while I’m singing the praises here of my colleagues Angie & Steve (and, modesty aside, myself), the results of the experiment support all broadcast meteorologists who have wanted to communicate on #climate but have yet to do so.

We are Station Scientists. Live up to it.

And here is the link to the @ametsoc journal article: https://journals.ametsoc.org/doi/10.1175/BAMS-D-19-0079.1?mobileUi=0">https://journals.ametsoc.org/doi/10.11...