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1/ I never like to disagree with @bgurley (he is usually right) but will try...
in marketplaces, supply > demand
buyers will quickly move to the place that has the best supply. and buyers actually move faster than sellers.
more... https://twitter.com/bgurley/status/1252701838496825345">https://twitter.com/bgurley/s...
in marketplaces, supply > demand
buyers will quickly move to the place that has the best supply. and buyers actually move faster than sellers.
more... https://twitter.com/bgurley/status/1252701838496825345">https://twitter.com/bgurley/s...
2/ the best thing you can do in a marketplace is manufacture supply.
@Amazon launched with every book ... because it manufactured supply out of the gate. that is the reason demand came to Amazon
@Amazon launched with every book ... because it manufactured supply out of the gate. that is the reason demand came to Amazon
3/ the main war @Uber fought with all its rivals was to get the drivers. getting the drivers was much harder than getting consumers. consumers wanted a good product (getting picked up within 5 minutes) which is based on supply.
4/ Supply is just another name for product. the more your supply, the better the product.
buyers like to go where the best product is.
@Upwork is amazing because it has such a great supply.
buyers like to go where the best product is.
@Upwork is amazing because it has such a great supply.
5/ if supply is the egg and demand is the chicken ...
then the best way to get a marketplace going is to manufacture the eggs somehow.
you need to hack the supply
then the best way to get a marketplace going is to manufacture the eggs somehow.
you need to hack the supply
6/ on Twitter/Instagram/Tiktok, the supply are the people creating content and the demand are the people consuming the content.
the supply (content creators) are MUCH more important.
the supply (content creators) are MUCH more important.
7/ supply is hackable -- because one can cross-post supply to multiple marketplaces. for instance, you can list your home rental on AirBNB and VRBO.
8/ aggregating demand is crucial.
of course, @bgurley has made about 1000x more money than me on marketplaces. so I disagree with him on this humbly and happy to be proved wrong.
of course, @bgurley has made about 1000x more money than me on marketplaces. so I disagree with him on this humbly and happy to be proved wrong.
