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Nielsen news rankings for March out today. Biggest month in @GuardianAus history (internal & Nielsen), almost doubling our previous record month (January) to be the 4th most read news site in Australia. Thanks SO MUCH to the 11.6 MILLION Australians who read @GuardianAus in March
There& #39;s been absolutely huge growth across all news websites as people search out #coronavirus coverage in these difficult times. Thanks for entrusting @GuardianAus to provide that information. Get the big graphic https://twitter.com/danstinton/status/1249851995344621568">https://twitter.com/danstinto...
CORRECTION: My apologies, the text under that top 20 table should have read "March 2020", not "February 2020". Here& #39;s the table again with the corrected description text at the bottom.
. @GuardianAus had the biggest growth, +104% on February. The big shock is Nine dropping to 6th. Nine had already dropped from No3 to No5 in Feb. Now, in March, they& #39;ve dropped again to 6th. Before Feb this year @9NewsAUS hadn& #39;t been below No2 or 3 since August 2016
It& #39;s the first time ever @abcnews has held No1 for 3 consecutive months, reaching 15.2m. The previous record Nielsen audience was 11.2m for @newscomauHQ in November last year. Also first time ever @7NewsAustralia has reached No3 and first time ever @GuardianAus has reached No4.
For some comparisons, here are the Nielsen rankings for February https://twitter.com/earleyedition/status/1246336278859100166">https://twitter.com/earleyedi...
And here are the Nielsen news website rankings for the previous year, March 2019 https://twitter.com/earleyedition/status/1116222316936159232">https://twitter.com/earleyedi...
Surprised @ABCMediaComms haven& #39;t shared the @abcnews result yet, but I& #39;ll add it to the thread when they do.
But here is the @7NewsAustralia result. No3! Pretty remarkable, 7 only joined Nielsen in July last year. Congratulations @PhilGoyen! https://twitter.com/PhilGoyen/status/1249846354844610560">https://twitter.com/PhilGoyen...
But here is the @7NewsAustralia result. No3! Pretty remarkable, 7 only joined Nielsen in July last year. Congratulations @PhilGoyen! https://twitter.com/PhilGoyen/status/1249846354844610560">https://twitter.com/PhilGoyen...
I& #39;m the first to highlight how much bigger our audience is, but should point out this is actually highest ranking for TheOz since Sep2018. That& #39;s last time they made top10. & they& #39;re up +101% on Feb. So actually recorded 2nd biggest growth in top10, behind @GuardianAus& #39;s +104%
STORY HERE: https://buff.ly/3b9vqNN ">https://buff.ly/3b9vqNN&q... https://twitter.com/earleyedition/status/1249886839781175297">https://twitter.com/earleyedi...
Adding the @ABCMediaComms tweet about the @abcnews result. They& #39;ve shared the Nielsen table that includes time spent. 7news has had huge growth in reach, but time spent is VERY low https://twitter.com/abcmediacomms/status/1249909211376414721?s=21">https://twitter.com/abcmediac... https://twitter.com/abcmediacomms/status/1249909211376414721">https://twitter.com/abcmediac...
Adding to this thread a couple of different ways of looking at the record digital news figures across Australia in March. Some of these will surprise you
Here& #39;s ranking by the raw numbers. @GuardianAus the biggest with +5.9m, followed by @abcnews with +5.2m
cc @meadea
Here& #39;s ranking by the raw numbers. @GuardianAus the biggest with +5.9m, followed by @abcnews with +5.2m
cc @meadea
Here& #39;s the ranking by percentage growth in Nielsen audience between February 2020 and March 2020. @canberratimes at No1 with 110%! That& #39;s up from 1.1m people to 2.3m. @GuardianAus at No2 with 104% growth and @australian at No3 with 101%
Even 30% at the low end is huge MoM growth
Even 30% at the low end is huge MoM growth
And finally two different measures of engagement. Page views per person (UA) and time spent
@newscomauHQ leads on PVs/UA, followed by ABC and @9NewsAUS
but @abcnews tops the list again for time spent (48min10sec), followed by newscomau, @theage & Nine
@newscomauHQ leads on PVs/UA, followed by ABC and @9NewsAUS
but @abcnews tops the list again for time spent (48min10sec), followed by newscomau, @theage & Nine
