If there’s anything I preach about marketing through social media, it’s this. https://twitter.com/ihab/status/1247226320834232334">https://twitter.com/ihab/stat...

Some brands like Disney & The Cincinnati Zoo are exclusively broadcasters on social media. They don’t engage or respond to queries or complaints. That’s good, too, nothing wrong. But the easiest, cheapest way to build & retain loyalty is by engaging your customers on social media