A takeaway from (undisclosed company& #39;s) pitch deck I read earlier. I liked the idea, but I believe this is one of those times where tradition makes sense.

I like the idea of creating a curated supermarket, but I believe it& #39;s a matter of convenience rather than a replacement.

The truth is more people would rather shop in brick and mortar supermarkets than online. Of course, tech media outlets are going to say otherwise. That& #39;s their job. This isn& #39;t like shopping for clothing or whatever else, we& #39;re talking shopping for produce here.

Startups still have a lot of ground to cover if they want to penetrate this market like they have done others. Even Peapod is having a hard time convincing customers to shop online. People will be more pissed about getting bad or damaged food than a shirt in the wrong size.