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How to get more conversions on your #landingpage by optimizing your Call to Actions (CTA), in most cases a button.
A thread in 6 steps#onlinemarketing #digitalmarketing #emailmarketing #cro
#conversionoptimization
Your visitors need to SEE the button
Make the button visible and clickable
Put it "above the fold".Choose enough contrast, colors don't matterEnough distance to other elements (whitespace)Make sure it looks clickable. Don't use Ghost buttons
Visitors need guidance and they should never NOT know what to do Use only one CTA1 goal per landingpage.Need two CTAs? Your secondary button should differentiate to put your primary CTA in focusRemember the Ghost button? You can use this for your secondary CTA
Visitors should comprehend immediately what will happen when they click the buttonTell your visitor what's nextMake sure the button copy is unambiguously and provides valueAnswer the WHAT and WHYUse verbs to make it an active CTAAn icon can support the CTA
Don't make your customers think about ratings or need to research. Provide information and social proof around your CTAUse trust symbols like seals or awardsPlace social proof in quantity and qualityHave authentic testimonials or reviews
Visitors have unspoken questions when looking at your #landingpageAddress concerns and handle objectionsIs it really free?Is it safe?What if I have problems with the product?Can I check my information before ordering?Use a subline below the button
With products in need of explanation, #landingpages can become long.Be consistent, make it easy to make the dealPresent CTA at regular intervalsSet up it up at critical pointsAvoid confusion by using consistent copy and looks Smooth scrolling anchors are helpful
Thanks a lot for your time. There are lots of ways to optimize and test your Call To Actions. I hope these 6 examples help to make the button on your #landingpage catch fire 
Keep the conversions coming!
