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How to plan your #SocialMedia content quickly 
Map out the milestones for your business - awareness days, events, sales, product launches etc.
Give each week a theme based on what's happening that week. The theme should engage your audience in conversation.
Leave any gaps for now that don't have an obvious theme, you can come back to them later.
Go through your blog/old social content for articles and posts you can reshare. Put them in relevant theme - or use them to fill the blank weeks!
Make a list of new content you need to create, and when it needs to be ready by.Now you've got it mapped out week-by-week, it should make content creation and scheduling easier to do in advance, without being overwhelming.
Here's how it works in practice
From my own content plan:
I'll be releasing the @EthicalHour Impact Report 2020 in a couple of weeks.
My theme that week will be "impact measurement"
I've got several blog posts already about how to measure and report impact, plus a new blog to share about our report.
I'll be releasing the @EthicalHour Impact Report 2020 in a couple of weeks.
My theme that week will be "impact measurement"
I've got several blog posts already about how to measure and report impact, plus a new blog to share about our report.
@heidilfisher and @salter_jo have also run #EthicalHour masterclasses about making & measuring impact, so I can use clips and insights from those to share on social.
Plus our 5 day impact challenge encourages people to join our mailing list (lead magnet
)
Plus our 5 day impact challenge encourages people to join our mailing list (lead magnet
)
Ideally your content should always move people onto the next stage of your sales funnel - whether that's a mailing list, product page or something else.
When you're planning your content for the week, think of your marketing mix
When you're planning your content for the week, think of your marketing mix
80% educational, informative, entertaining. Optimised to engage your audience in conversation and show how you can help them.
20% conversion focused - nurturing their sales funnel journey and leading them onto the next step towards purchase.
20% conversion focused - nurturing their sales funnel journey and leading them onto the next step towards purchase.
If your brand is new, you haven't got a big archive of content yet, or you're juggling all the things, simplify!
Theme each fortnight, or each month instead.
Effective #ContentMarketing (the kind that creates sales!) Is about quality over quantity.
Theme each fortnight, or each month instead.
Effective #ContentMarketing (the kind that creates sales!) Is about quality over quantity.
If in doubt? Start with the 3 golden questions:
What problem do I solve? (For customers, not beneficiaries/stakeholders)
Who has that problem?
What do they need to know about me, my product and themselves before they're ready to buy? (Create content about this)
What problem do I solve? (For customers, not beneficiaries/stakeholders) Who has that problem? What do they need to know about me, my product and themselves before they're ready to buy? (Create content about this)
Finally, don't overcomplicate it!
Done is better than perfect
And engagement on social is key. Draw them in with content, convert them with conversation.
Don't burn yourself out in the pursuit of the perfect post! Leave time to engage with your audience too.
Done is better than perfect
And engagement on social is key. Draw them in with content, convert them with conversation.
Don't burn yourself out in the pursuit of the perfect post! Leave time to engage with your audience too.
If you're planning your #ContentMarketing for 2021, get a FREE marketing plan (including awareness days!) and two expert masterclasses to save you time, boost engagement and make it painless when you join @EthicalHour!
Just £20 a month http://ethicalhour.co.uk
Just £20 a month
http://ethicalhour.co.uk
