Read on Twitter
Read an incredible piece on #advertising.
A 50-pager on strategy & copywriting.
"Obvious Adams - The Story of a Successful Businessman"
Some takeaways
The obvious is what we often choose to ignore
What's obvious to you might not be for others
Do the obvious
Why?
A 50-pager on strategy & copywriting.
"Obvious Adams - The Story of a Successful Businessman"
Some takeaways
The obvious is what we often choose to ignore What's obvious to you might not be for others Do the obviousWhy?
Great #marketing isn't about clever campaigns.
It's about understanding your audience, &
adding a touch of personality in your campaign.
So that when people hear about your product or service,
they tell themselves: "𝗛𝗺𝗺, 𝗹𝗲𝘁'𝘀 𝘁𝗿𝘆 𝘁𝗵𝗮𝘁."
Example
It's about understanding your audience, &
adding a touch of personality in your campaign.
So that when people hear about your product or service,
they tell themselves: "𝗛𝗺𝗺, 𝗹𝗲𝘁'𝘀 𝘁𝗿𝘆 𝘁𝗵𝗮𝘁."
Example
Think of two ketchup ads for a daily newspaper
Professionally designed poster with burgers, fries & ketchup
A newspaper fold with a sample ketchup sachet attached
When are you more likely to try the new ketchup brand?
𝗢𝗯𝘃𝗶𝗼𝘂𝘀𝗹𝘆, when you have the free sample.
Professionally designed poster with burgers, fries & ketchup A newspaper fold with a sample ketchup sachet attachedWhen are you more likely to try the new ketchup brand?
𝗢𝗯𝘃𝗶𝗼𝘂𝘀𝗹𝘆, when you have the free sample.
