Read on Twitter
Do you know what's actually going on with your Twitter Profile?
Let me take you on an exciting journey through the analytics of Twitter...
You can check your's on https://analytics.twitter.com and at @followerwonk but for now...
It's THREAD TIME...
Let me take you on an exciting journey through the analytics of Twitter...
You can check your's on https://analytics.twitter.com and at @followerwonk but for now...
It's THREAD TIME...
Monthly performance overview
This is the first thing you should keep an eye on. It's the general overview of your month. If the month is not completed, it will show up till that day.
Here we get:
Top tweet
Top mention
Top follower
Top media tweet
Top card tweet
This is the first thing you should keep an eye on. It's the general overview of your month. If the month is not completed, it will show up till that day.
Here we get:
Top tweetTop mentionTop followerTop media tweetTop card tweet
Know your Followers
You have a followers count in your profile, but checking out Followerwonk you can see where they are and when they are active!
Most of mine are in the US, and a few in the UK, which means that my high activity hours are from 4pm to about 8am my time..
You have a followers count in your profile, but checking out Followerwonk you can see where they are and when they are active!
Most of mine are in the US, and a few in the UK, which means that my high activity hours are from 4pm to about 8am my time..
Check these 3 main metrics to get to know your Tweets
Impressions
- How many times your tweet showed to someone
Engagements
- How many interactions your tweet has had (clicks, retweets, replies, follows, likes etc)
Engagement rate
- Engagements divided by impressions
Impressions
- How many times your tweet showed to someone
Engagements
- How many interactions your tweet has had (clicks, retweets, replies, follows, likes etc)
Engagement rate
- Engagements divided by impressions
And keep an eye on Votes of Confidence!
Retweets = Value.
Your tweet was considered valuable enough to be shared with someone's audience.
This is great social proof that your content is valued!
Likes = Appreciation.
Your tweet resonated with someone.
Retweets = Value.
Your tweet was considered valuable enough to be shared with someone's audience.
This is great social proof that your content is valued!
Likes = Appreciation.
Your tweet resonated with someone.
Check your Averages to see how you are doing!
Diving into how these metrics will let you see how your strategy is working, what days are going well and where you might want to step up the game!
Engagement rate
Clicks
Retweets
Likes
Replies
Diving into how these metrics will let you see how your strategy is working, what days are going well and where you might want to step up the game!
Engagement rateClicksRetweetsLikesReplies
EXTRA TIP - Analytics is great, but it's always good to keep an additional journal/excel sheet with comments of special events.
@sympo
@DistillMike
@sociallyupward
@Iamtracylynn
Which is your favourite metric?
And knowing the metrics, what should you be working on next?
@sympo
@DistillMike
@sociallyupward
@Iamtracylynn
Which is your favourite metric?And knowing the metrics, what should you be working on next?
